@font-face{font-family:PlusJakarta;src:url('../assets/fonts/PlusJakartaSans-Variable.ttf') format('truetype');font-weight:200 800;font-display:swap}
@font-face{font-family:MsMadi;src:url('../assets/fonts/MsMadi-Regular.ttf') format('truetype');font-weight:400;font-display:swap}
:root{--ink:#382635;--ink2:#5b4656;--ink-2:#5b4656;--paper:#f7f1ed;--paper2:#eee4df;--cream:#fffaf6;--berry:#c83f74;--berry2:#a92d5f;--berry-dark:#a92d5f;--pink:#f0b8cc;--soft:#f8dce6;--pink-soft:#f8dce6;--sage:#a7b4a2;--line:rgba(56,38,53,.15);--shadow:0 28px 70px rgba(56,38,53,.13);--max:1260px;--wide:1420px}
/* Verbindliche medica Wortbildmarken in Header und Footer. Die vorhandenen
   Textspannen bleiben für Screenreader im Dokument, werden aber visuell durch die CI-Dateien ersetzt. */
.site-header .brand{position:relative;display:block;width:180px;height:50px;flex:0 0 180px;overflow:hidden}.site-header .brand>span{position:absolute;opacity:0}.site-header .brand::before{content:'';position:absolute;top:0;left:0;width:185px;height:104px;background:url('../assets/optimized/20261111/ci/medica-praxismarketing-logo-2026.svg') left top/185px auto no-repeat;transform:translate(-4px,-28px)}.footer-brand .brand{position:relative;display:block;width:220px;height:82px;overflow:hidden}.footer-brand .brand>span{position:absolute;opacity:0}.footer-brand .brand::before{content:'';position:absolute;top:0;left:0;width:220px;height:144px;background:url('../assets/optimized/20261111/ci/medica-praxismarketing-logo-2026-white.svg') left top/220px auto no-repeat;transform:translateY(-31px)}
.page-case .cta h2{margin-bottom:28px}.page-case .cta .lead{color:rgba(255,255,255,.86)}
/* Wissen: Artikel – Relaunch-Entscheidung */
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23px;color:rgba(255,255,255,.78);font-size:.91rem;line-height:1.67}.article-summary .text-link{color:#fff}.article-section{padding:clamp(76px,9vw,132px) 0}.article-check{background:var(--soft)}.article-check-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:10px}.article-check-grid article{min-height:268px;padding:25px 22px;border:1px solid rgba(200,63,116,.2);border-radius:26px 6px 26px 6px;background:rgba(255,255,255,.63)}.article-check-grid article:nth-child(even){border-radius:6px 26px 6px 26px}.article-check-grid b{display:block;margin-bottom:48px;color:var(--berry2);font-size:.7rem;letter-spacing:.12em}.article-check-grid h3{margin:0 0 11px;font-size:1.04rem;line-height:1.17}.article-check-grid p{margin:0;color:var(--ink2);font-size:.76rem;line-height:1.58}.article-split{background:var(--paper)}.article-split figure{position:relative;min-height:520px;margin:0;overflow:hidden;border-radius:58px 8px 58px 8px;background:var(--ink2);box-shadow:var(--shadow)}.article-split 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span{display:block;color:var(--pink);font-size:.67rem;font-weight:850;letter-spacing:.12em;text-transform:uppercase}.article-performance-grid strong{display:block;margin:22px 0 12px;font-size:clamp(1.45rem,2.6vw,2.25rem);line-height:1}.article-performance-grid p{margin:0;color:rgba(255,255,255,.72);font-size:.78rem;line-height:1.62}.article-source{margin:25px 0 0;color:rgba(255,255,255,.57);font-size:.68rem;line-height:1.55}.article-source a{color:var(--pink);font-weight:800;text-decoration:underline;text-underline-offset:3px}.article-process{background:var(--cream)}.article-process-head{display:grid;grid-template-columns:1fr 1fr;gap:clamp(35px,8vw,130px);align-items:end;margin-bottom:46px}.article-process-head h2{margin:0}.article-process-head>p{margin:0;color:var(--ink2);font-size:1rem;line-height:1.72}.article-steps{display:grid;grid-template-columns:repeat(5,1fr);gap:0;padding:0;margin:0;list-style:none;border-top:1px solid var(--line);border-bottom:1px solid 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22px;color:var(--ink2);font-size:.86rem;line-height:1.68}.article-accessibility-note a{display:block;margin-top:10px;color:var(--berry2);font-size:.76rem;font-weight:800;text-decoration:underline;text-underline-offset:3px}.article-faq{background:var(--paper)}.article-centered{text-align:center}.article-centered .eyebrow{justify-content:center}.article-faq-list{max-width:900px;margin:0 auto}.article-faq-list details{border-bottom:1px solid var(--line)}.article-faq-list summary{position:relative;padding:22px 42px 22px 0;cursor:pointer;font-size:1rem;font-weight:800;list-style:none}.article-faq-list summary::-webkit-details-marker{display:none}.article-faq-list summary:after{content:'+';position:absolute;right:0;color:var(--berry2);font-size:1.6rem;font-weight:400}.article-faq-list details[open] summary:after{content:'–'}.article-faq-list p{max-width:72ch;margin:0 0 23px;color:var(--ink2);font-size:.9rem;line-height:1.72}.article-cta{padding:clamp(70px,9vw,120px) 0;background:var(--ink);color:#fff}.article-cta>.container{display:grid;grid-template-columns:1.15fr .85fr;gap:60px;align-items:end}.article-cta .eyebrow{color:var(--pink)}.article-cta h2{max-width:16ch;margin:0 0 20px}.article-cta p:not(.eyebrow){max-width:58ch;margin:0;color:rgba(255,255,255,.76);font-size:.96rem;line-height:1.7}.article-cta .actions{justify-content:flex-end}.article-cta .btn-light{background:#fff;color:var(--ink)}@media(max-width:1000px){.article-check-grid{grid-template-columns:repeat(3,1fr)}.article-check-grid article:last-child{grid-column:span 3}.article-steps{grid-template-columns:repeat(3,1fr)}.article-steps li:nth-child(3){border-right:0}.article-steps li:nth-child(n+4){border-top:1px solid 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.knowledge-published-link{margin:34px 0 0;text-align:center}.knowledge-published-link a{display:inline-flex;align-items:center;gap:9px;color:var(--berry2);font-size:.8rem;font-weight:850}.knowledge-published-link svg{width:17px;fill:none;stroke:currentColor;stroke-width:1.8}
.article-summary{position:relative;overflow:hidden}.article-summary:after{content:'';position:absolute;right:-34px;bottom:-34px;width:150px;height:150px;background:url('../assets/optimized/20261111/ci/medica-praxismarketing-bildmarke-white.svg') center/contain no-repeat;opacity:.14;pointer-events:none}.article-summary>*{position:relative;z-index:1}.article-summary-kicker{display:block;margin-bottom:9px;color:var(--pink);font-size:.66rem;font-weight:850;letter-spacing:.14em;text-transform:uppercase}.article-summary .article-check-badge{display:inline-block;padding:8px 11px;border:1px solid rgba(255,255,255,.3);border-radius:99px;background:rgba(240,184,204,.18);color:#fff;font-size:.67rem;letter-spacing:.12em}.article-inline-btn{margin-top:4px}.article-check-grid article{position:relative;overflow:hidden;transition:transform .32s cubic-bezier(.22,1,.36,1),background .32s,box-shadow .32s}.article-check-grid article>i{position:absolute;right:-15px;bottom:-18px;width:95px;height:95px;color:var(--berry2);opacity:.18;transition:transform .4s cubic-bezier(.22,1,.36,1),opacity .3s}.article-check-grid article>i svg{width:100%;height:100%;fill:none;stroke:currentColor;stroke-width:1.15;stroke-linecap:round;stroke-linejoin:round}.article-check-grid article:hover{transform:translateY(-7px);background:var(--ink2);box-shadow:0 20px 40px rgba(56,38,53,.16)}.article-check-grid article:hover b,.article-check-grid article:hover h3{color:#fff}.article-check-grid article:hover p{color:rgba(255,255,255,.78)}.article-check-grid article:hover>i{color:var(--pink);opacity:.45;transform:translate(-9px,-9px) scale(1.08)}.article-performance:after{content:'';position:absolute;right:-90px;bottom:-110px;width:390px;height:390px;background:url('../assets/optimized/20261111/ci/medica-praxismarketing-bildmarke-white.svg') center/contain no-repeat;opacity:.045;pointer-events:none}.article-performance>.container{position:relative;z-index:1}.article-process{position:relative;overflow:hidden}.article-process:before{content:'RELAUNCH';position:absolute;top:0;right:-.08em;color:rgba(200,63,116,.055);font-size:clamp(7rem,19vw,16rem);font-weight:850;line-height:.72;letter-spacing:.05em}.article-process>.container{position:relative;z-index:1}.article-process-image{position:relative;height:clamp(290px,36vw,455px);margin:0 0 18px;overflow:hidden;border-radius:54px 8px 54px 8px;background:var(--ink2);box-shadow:var(--shadow)}.article-process-image:after{content:'';position:absolute;inset:0;background:linear-gradient(90deg,rgba(56,38,53,.18),transparent 62%)}.article-process-image img{width:100%;height:100%;object-fit:cover;transition:transform .7s cubic-bezier(.22,1,.36,1)}.article-process-image:hover img{transform:scale(1.035)}.article-process-image figcaption{position:absolute;z-index:1;right:26px;bottom:24px;left:26px;max-width:330px;color:#fff;font-size:.78rem;font-weight:780;line-height:1.5}.article-accessibility{position:relative;overflow:hidden}.article-accessibility:before{content:'♿';position:absolute;top:50%;left:-.08em;color:rgba(169,45,95,.09);font-size:clamp(16rem,35vw,33rem);line-height:.8;transform:translateY(-50%);pointer-events:none}.article-accessibility:after{content:'';position:absolute;top:-75px;right:-75px;width:290px;height:290px;background:url('../assets/optimized/20261111/ci/medica-praxismarketing-bildmarke.svg') center/contain no-repeat;opacity:.1;pointer-events:none}.article-accessibility>.container{position:relative;z-index:1}.article-centered{display:block!important;text-align:center}.article-centered>div{margin:auto}.article-centered .eyebrow{justify-content:center}@media(max-width:760px){.article-check-grid article:hover{transform:none}.article-process-image{height:300px}.article-accessibility:before{font-size:18rem;left:-.2em}.article-accessibility:after{width:180px;height:180px;top:-45px;right:-45px}}
.article-summary .article-inline-btn{color:var(--ink2);background:#fff}.article-summary .article-inline-btn:hover,.article-summary .article-inline-btn:focus-visible{background:var(--pink);color:var(--ink)}.article-accessibility:before{top:auto;right:-.06em;bottom:-.22em;left:auto;color:rgba(169,45,95,.13);font-size:clamp(15rem,31vw,29rem);transform:none}.article-accessibility:after{content:none}.article-cta{background:var(--berry2)}.article-cta .btn-light{border-color:rgba(255,255,255,.55)}@media(max-width:760px){.article-accessibility:before{right:-.2em;bottom:-.1em;left:auto;font-size:17rem}.article-accessibility:after{content:none}}
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.announcement{background:var(--ink);color:#fff;font-size:.79rem}.announcement .container{min-height:38px;display:flex;align-items:center;justify-content:center;gap:12px;text-align:center}.announcement b{color:var(--pink)}
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.subnav{border-bottom:1px solid var(--line);background:var(--cream)}.subnav .container{display:flex;gap:8px;overflow:auto;padding:11px 0;scrollbar-width:none}.subnav a{flex:0 0 auto;padding:8px 13px;border:1px solid var(--line);border-radius:99px;font-size:.7rem;font-weight:750}.subnav a:hover{background:var(--ink);color:#fff}
.nav-mega.active .nav-trigger:after{transform:scaleX(1);transform-origin:left}
.hero{position:relative;padding:clamp(92px,10vw,138px) 0 clamp(75px,9vw,125px);overflow:hidden;background:var(--paper)}.hero>.container{position:relative}.hero:before{content:attr(data-word);position:absolute;top:0;right:-.1em;color:rgba(56,38,53,.045);font-size:clamp(6rem,16vw,14rem);font-weight:850;line-height:.72;letter-spacing:.05em;text-transform:uppercase;white-space:nowrap;pointer-events:none;transform:translateY(-10%)}.breadcrumb-wrap{position:absolute;z-index:6;top:0;left:50%;width:min(calc(100% - 40px),var(--wide));transform:translateX(-50%)}.breadcrumb{display:inline-flex;flex-wrap:wrap;gap:8px;margin:0;padding:12px 19px 14px;border:0;border-radius:0 0 18px 18px;background:var(--berry);box-shadow:0 12px 25px rgba(99,27,61,.18);color:rgba(255,255,255,.78);font-size:.68rem;font-weight:750}.breadcrumb a{color:#fff}.breadcrumb span{color:rgba(255,255,255,.68)}.breadcrumb span:last-child{color:#fff}.hero-grid{display:grid;grid-template-columns:minmax(0,2fr) minmax(330px,1fr);align-items:center;gap:clamp(42px,5vw,78px)}.hero-copy{position:relative;z-index:2}.hero .eyebrow{margin-bottom:20px}.hero-media{position:relative;min-height:560px}.hero-media:before{content:'';position:absolute;right:-25px;bottom:-25px;width:60%;height:42%;border-radius:70px 8px 70px 8px;background:var(--pink);transform:rotate(4deg)}.hero-image{position:absolute;inset:0;overflow:hidden;border-radius:45% 55% 28% 72%/36% 38% 62% 64%;box-shadow:var(--shadow)}.hero-image img{width:100%;height:100%;object-fit:cover}.hero-note{position:absolute;z-index:3;right:-15px;bottom:38px;max-width:250px;padding:21px;border-radius:23px 6px 23px 6px;background:var(--ink);color:#fff;box-shadow:var(--shadow)}.hero-note strong{display:block;color:var(--pink);font-size:1.25rem;line-height:1.15}.hero-note span{display:block;margin-top:5px;font-size:.76rem;line-height:1.45}.hero+.section{border-top:1px solid var(--line);background:var(--cream)}
.intro-grid{display:grid;grid-template-columns:.72fr 1.28fr;gap:clamp(45px,9vw,130px)}.sticky{position:sticky;top:125px;align-self:start}.prose{max-width:780px}.prose p{color:var(--ink2);font-size:1.08rem}.prose h2{margin-bottom:28px}.quote{margin-top:38px;padding:30px;border-left:4px solid var(--berry);border-radius:0 25px 7px 0;background:var(--cream);font-size:1.15rem;font-weight:650}
.dark{background:var(--ink);color:#fff}.dark .eyebrow{color:var(--pink)}.dark .lead{color:rgba(255,255,255,.68)}.benefit-grid,.card-grid,.product-grid,.need-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:15px}.benefit{min-height:220px;padding:28px;border:1px solid rgba(255,255,255,.14);border-radius:27px 7px 27px 7px;background:rgba(255,255,255,.045)}.benefit b{display:block;margin-bottom:35px;color:var(--pink);font-size:.68rem;letter-spacing:.13em}.benefit h3{margin-bottom:12px}.benefit p{color:rgba(255,255,255,.67);font-size:.88rem}
.chapter{position:absolute;top:0;right:0;color:rgba(56,38,53,.045);font-size:clamp(5rem,14vw,12rem);font-weight:850;line-height:.72;letter-spacing:.05em;text-transform:uppercase;pointer-events:none}.section-head{position:relative;z-index:1;display:grid;grid-template-columns:1fr .72fr;align-items:end;gap:40px;margin-bottom:45px}.section-head h2,.section-head p{margin-bottom:0}.card-grid{grid-template-columns:repeat(3,1fr)}.card{position:relative;min-height:315px;display:flex;flex-direction:column;padding:28px;overflow:hidden;border:1px solid var(--line);border-radius:28px 7px 28px 7px;background:var(--cream);transition:.3s}.card:hover{border-color:var(--ink2);background:var(--ink2);color:#fff;transform:translateY(-6px)}.card-tag{margin-bottom:auto;color:var(--berry);font-size:.65rem;font-weight:850;letter-spacing:.12em;text-transform:uppercase}.card h3{margin:46px 0 13px}.card p{color:var(--ink2);font-size:.87rem}.card:hover p{color:rgba(255,255,255,.72)}.card-link{display:flex;align-items:center;justify-content:space-between;margin-top:20px;color:var(--berry);font-size:.71rem;font-weight:800;text-transform:uppercase}.card:hover .card-link{color:var(--pink)}
.deliverables{background:var(--paper2)}.deliverable-list{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:28px 8px 28px 8px;overflow:hidden}.deliverable{min-height:170px;padding:27px;background:var(--cream)}.deliverable span{display:block;margin-bottom:28px;color:var(--berry);font-size:.67rem;font-weight:850}.deliverable strong{font-size:1.03rem}
.visual-break{position:relative;height:clamp(440px,52vw,690px);overflow:hidden}.visual-break img{width:100%;height:100%;object-fit:cover}.visual-break:after{content:'';position:absolute;inset:0;background:linear-gradient(90deg,rgba(56,38,53,.72),rgba(56,38,53,.08))}.visual-copy{position:absolute;z-index:2;left:max(20px,calc((100% - var(--max))/2));bottom:clamp(40px,7vw,90px);max-width:600px;color:#fff}.visual-copy h2{margin:0}.visual-copy .eyebrow{color:var(--pink)}
.faq-list{display:grid;gap:9px;max-width:930px;margin:45px auto 0}.faq-list details{padding:0 24px;border:1px solid var(--line);border-radius:20px 6px 20px 6px;background:var(--cream)}.faq-list summary{display:flex;justify-content:space-between;gap:20px;padding:22px 0;font-weight:750;cursor:pointer;list-style:none}.faq-list summary:after{content:'+';color:var(--berry);font-size:1.25rem}.faq-list details[open] summary:after{transform:rotate(45deg)}.faq-list p{padding:0 0 22px;color:var(--ink2)}
.product-hero .hero-image{border-radius:40px 8px 40px 8px}.product-grid{grid-template-columns:repeat(3,1fr)}.product-card{min-height:355px;display:flex;flex-direction:column;padding:25px;border:1px solid var(--line);border-radius:28px 7px 28px 7px;background:var(--cream);transition:.3s}.product-card:hover{box-shadow:var(--shadow);transform:translateY(-5px)}.product-visual{height:175px;margin:-10px -10px 28px;overflow:hidden;border-radius:20px 5px 20px 5px;background:var(--paper2)}.product-visual img{width:100%;height:100%;object-fit:cover;transition:transform .5s}.product-card:hover .product-visual img{transform:scale(1.055)}.product-card small{color:var(--berry);font-weight:800;letter-spacing:.12em;text-transform:uppercase}.product-card h3{margin:12px 0}.product-card p{color:var(--ink2);font-size:.88rem}
.profile-grid{display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:clamp(50px,8vw,115px)}.profile-image{position:relative;height:680px;overflow:hidden;border-radius:48px 10px 48px 10px;box-shadow:var(--shadow)}.profile-image img{width:100%;height:100%;object-fit:cover}.credentials{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-top:30px}.credential{padding:20px;border:1px solid var(--line);border-radius:19px 5px 19px 5px;background:var(--cream)}.credential b{display:block;color:var(--berry);font-size:.66rem;letter-spacing:.1em;text-transform:uppercase}.credential span{font-size:.84rem;font-weight:650}.principles{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.principle{padding:26px;border-top:2px solid var(--berry);background:var(--cream)}.principle b{display:block;margin-bottom:15px;font-size:1.05rem}.principle p{margin:0;color:var(--ink2);font-size:.84rem}
.contact-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(45px,8vw,105px)}.contact-options{display:grid;gap:12px;margin-top:32px}.contact-option{display:grid;grid-template-columns:43px 1fr;gap:14px;align-items:center;padding:16px;border:1px solid var(--line);border-radius:20px 6px 20px 6px;background:var(--cream)}.contact-icon{width:43px;height:43px;display:grid;place-items:center;border-radius:50%;background:var(--soft);color:var(--berry);font-weight:800}.contact-option small{display:block;color:var(--ink2)}.form{display:grid;grid-template-columns:1fr 1fr;gap:14px;padding:clamp(24px,4vw,45px);border-radius:32px 8px 32px 8px;background:var(--cream);box-shadow:var(--shadow)}.field{display:grid;gap:6px}.field.full,.form-status,.consent,.form .btn{grid-column:1/-1}.field label{font-size:.7rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase}.field input,.field select,.field textarea{width:100%;padding:14px;border:1px solid var(--line);border-radius:14px 4px 14px 4px;background:#fff;color:var(--ink)}.field textarea{min-height:125px;resize:vertical}.consent{display:grid;grid-template-columns:18px 1fr;gap:8px;color:var(--ink2);font-size:.72rem}.form-status{margin:0;color:var(--berry2);font-weight:700}.honeypot{position:absolute;left:-9999px}
.project-choices{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-bottom:10px}.project-choice{position:relative}.project-choice input{position:absolute;opacity:0}.project-choice label{min-height:100%;display:flex;align-items:center;padding:17px;border:1px solid var(--line);border-radius:18px 5px 18px 5px;background:#fff;font-size:.79rem;font-weight:750;cursor:pointer}.project-choice input:checked+label{border-color:var(--berry);background:var(--soft);color:var(--berry2)}.project-followups{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-top:12px;padding:20px;border-radius:22px 6px 22px 6px;background:var(--paper)}.project-followups[hidden]{display:none}.project-followups .field:last-child:nth-child(odd){grid-column:1/-1}.project-hero-panel{position:relative;min-height:560px;padding:42px;border-radius:42px 9px 42px 9px;background:var(--ink);color:#fff;box-shadow:var(--shadow);overflow:hidden}.project-hero-panel:before{content:'START';position:absolute;right:-.03em;bottom:-.09em;color:rgba(255,255,255,.05);font-size:9rem;font-weight:850;line-height:.8}.project-hero-panel>p{position:relative;color:var(--pink);font-size:.7rem;font-weight:800;letter-spacing:.14em;text-transform:uppercase}.project-preview{position:relative;display:grid;gap:13px;margin-top:42px}.project-preview-step{display:grid;grid-template-columns:46px 1fr;gap:15px;align-items:center;padding:19px;border:1px solid rgba(255,255,255,.14);border-radius:22px 6px 22px 6px;background:rgba(255,255,255,.055)}.project-preview-step b{width:46px;height:46px;display:grid;place-items:center;border-radius:50%;background:var(--berry);color:#fff}.project-preview-step strong{display:block}.project-preview-step span{color:rgba(255,255,255,.62);font-size:.77rem}.case-teaser{display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:clamp(40px,7vw,90px);padding:clamp(28px,4vw,55px);border-radius:36px 8px 36px 8px;background:var(--ink);color:#fff}.case-teaser-image{height:420px;overflow:hidden;border-radius:29px 7px 29px 7px}.case-teaser-image img{width:100%;height:100%;object-fit:cover}.case-teaser .lead{color:rgba(255,255,255,.68)}.case-facts{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;border:1px solid var(--line);background:var(--line)}.case-fact{padding:25px;background:var(--cream)}.case-fact b{display:block;color:var(--berry);font-size:.67rem;letter-spacing:.1em;text-transform:uppercase}.case-fact span{font-size:.86rem;font-weight:700}
.service-signature{overflow:hidden}.signature-grid{display:grid;grid-template-columns:.78fr 1.22fr;align-items:center;gap:clamp(45px,8vw,110px)}.signature-browser{background:linear-gradient(125deg,var(--soft),var(--paper2))}.browser-stage{overflow:hidden;border:8px solid var(--ink);border-radius:25px 7px 25px 7px;background:#fff;box-shadow:var(--shadow);transform:rotate(1.3deg)}.browser-top{display:flex;gap:6px;padding:13px 17px;border-bottom:1px solid var(--line);background:var(--paper)}.browser-top i{width:8px;height:8px;border-radius:50%;background:var(--pink)}.browser-layout{min-height:390px;display:grid;grid-template-columns:120px 1fr}.browser-sidebar{display:grid;align-content:start;gap:14px;padding:28px 18px;background:var(--ink)}.browser-sidebar span{height:7px;border-radius:99px;background:rgba(255,255,255,.22)}.browser-sidebar span:first-child{background:var(--pink)}.browser-content{padding:42px}.browser-content b{font-size:1.65rem}.browser-hero{height:130px;margin:28px 0;border-radius:25px 6px 25px 6px;background:linear-gradient(135deg,var(--soft),var(--pink))}.browser-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}.browser-cards i{height:75px;border:1px solid var(--line);border-radius:14px 4px 14px 4px}
.signature-signals{background:var(--paper2)}.signal-orbit{position:relative;min-height:580px;display:grid;place-items:center}.signal-orbit:before,.signal-orbit:after{content:'';position:absolute;border:1px solid rgba(200,63,116,.28);border-radius:50%}.signal-orbit:before{width:430px;height:430px}.signal-orbit:after{width:620px;height:620px}.signal-core{z-index:2;width:190px;height:190px;display:grid;place-items:center;border-radius:50%;background:var(--berry);color:#fff;font-size:1.25rem;font-weight:800;box-shadow:0 22px 55px rgba(200,63,116,.25)}.signal-orbit article{position:absolute;z-index:3;width:205px;padding:22px;border:1px solid var(--line);border-radius:23px 6px 23px 6px;background:var(--cream);box-shadow:0 14px 35px rgba(56,38,53,.08)}.signal-orbit article b{display:block;color:var(--berry);font-size:.68rem}.signal-orbit article span{font-weight:750}.signal-orbit article:nth-of-type(1){top:4%;left:12%}.signal-orbit article:nth-of-type(2){top:8%;right:9%}.signal-orbit article:nth-of-type(3){bottom:7%;left:7%}.signal-orbit article:nth-of-type(4){right:12%;bottom:3%}
.signature-brand{background:var(--cream)}.brand-lab{display:grid;grid-template-columns:1.15fr .85fr;gap:15px}.brand-lab-copy{grid-row:span 2;padding:clamp(30px,5vw,65px);border-radius:35px 8px 35px 8px;background:var(--ink);color:#fff}.brand-lab-copy .lead{color:rgba(255,255,255,.68)}.brand-lab-copy .eyebrow{color:var(--pink)}.palette{display:grid;grid-template-columns:repeat(5,1fr);min-height:130px;overflow:hidden;border-radius:28px 7px 28px 7px}.palette i:nth-child(1){background:var(--ink)}.palette i:nth-child(2){background:var(--ink2)}.palette i:nth-child(3){background:var(--berry)}.palette i:nth-child(4){background:var(--pink)}.palette i:nth-child(5){background:var(--sage)}.type-sample{display:grid;grid-template-columns:1fr auto;align-items:end;padding:28px;border:1px solid var(--line);border-radius:28px 7px 28px 7px;background:var(--paper)}.type-sample small{grid-column:1/-1;color:var(--berry);font-weight:800;letter-spacing:.13em}.type-sample strong{font-size:5rem;line-height:.9}.type-sample span{max-width:180px;text-align:right;font-weight:700}.shape-sample{position:relative;grid-column:2;min-height:150px;display:grid;place-items:center;overflow:hidden;border-radius:28px 7px 28px 7px;background:var(--soft)}.shape-sample i{position:absolute;width:145px;height:145px;border-radius:65px 8px 65px 8px;background:var(--berry);transform:rotate(18deg)}.shape-sample b{position:relative;color:#fff;font-size:2rem}
.signature-funnel{background:var(--berry);color:#fff}.signature-funnel .eyebrow{color:var(--pink)}.signature-funnel .lead{color:rgba(255,255,255,.72)}.funnel-flow{display:grid;grid-template-columns:1fr auto 1fr auto 1fr;align-items:center;gap:18px}.funnel-flow>span{font-size:2rem;color:var(--pink)}.funnel-flow article{min-height:255px;padding:30px;border:1px solid rgba(255,255,255,.2);border-radius:30px 7px 30px 7px;background:rgba(255,255,255,.08)}.funnel-flow article:nth-of-type(2){transform:translateY(28px)}.funnel-flow article b{display:grid;width:42px;height:42px;place-items:center;margin-bottom:50px;border-radius:50%;background:#fff;color:var(--berry)}.funnel-flow article p{color:rgba(255,255,255,.7)}
.signature-wall{background:var(--paper2)}.product-wall{display:grid;grid-template-columns:1.15fr .85fr;grid-template-rows:repeat(2,250px);gap:14px}.product-wall figure{position:relative;margin:0;overflow:hidden;border-radius:30px 7px 30px 7px}.product-wall figure:first-child{grid-row:1/3}.product-wall img{width:100%;height:100%;object-fit:cover;transition:.5s}.product-wall figure:hover img{transform:scale(1.04)}.product-wall figcaption{position:absolute;right:15px;bottom:15px;padding:9px 13px;border-radius:99px;background:rgba(56,38,53,.88);color:#fff;font-size:.7rem;font-weight:750}
.signature-care{background:linear-gradient(120deg,#e8ece6,var(--paper))}.care-board{display:grid;gap:10px;padding:18px;border-radius:30px 7px 30px 7px;background:var(--ink);box-shadow:var(--shadow)}.care-board>div{position:relative;display:grid;grid-template-columns:1fr auto 14px;align-items:center;gap:14px;padding:21px;border-bottom:1px solid rgba(255,255,255,.1);color:#fff}.care-board>div:last-child{border:0}.care-board span{color:rgba(255,255,255,.65)}.care-board b{color:var(--pink)}.care-board i{width:10px;height:10px;border-radius:50%;background:#8fd19e;box-shadow:0 0 0 5px rgba(143,209,158,.12)}
.signature-roadmap{background:var(--cream)}.roadmap{position:relative;display:grid;grid-template-columns:repeat(4,1fr);gap:0;margin-top:60px}.roadmap:before{content:'';position:absolute;top:31px;right:12%;left:12%;height:2px;background:var(--pink)}.roadmap article{position:relative;padding:0 23px;text-align:center}.roadmap b{position:relative;width:64px;height:64px;display:grid;place-items:center;margin:0 auto 25px;border:8px solid var(--cream);border-radius:50%;background:var(--berry);color:#fff}.roadmap p{color:var(--ink2);font-size:.82rem}
/* Unterschiedliche Seitendramaturgien innerhalb der gemeinsamen medica CI */
.page-praxiswebsite .service-benefits .benefit-grid{grid-template-columns:repeat(4,1fr)}.page-praxiswebsite .service-benefits .benefit{min-height:320px}.page-praxiswebsite .service-benefits .benefit:nth-child(even){transform:translateY(34px)}.page-praxiswebsite .service-deliverables{padding-top:160px}
.page-seo-geo .service-intro{background:var(--paper2)}.page-seo-geo .service-benefits{background:#e4ebe3;color:var(--ink)}.page-seo-geo .service-benefits .eyebrow{color:var(--berry2)}.page-seo-geo .service-benefits .lead{color:var(--ink2)}.page-seo-geo .service-benefits .benefit{border-color:rgba(56,38,53,.12);background:rgba(255,255,255,.62)}.page-seo-geo .service-benefits .benefit p{color:var(--ink2)}.page-seo-geo .service-deliverables .deliverable-list{grid-template-columns:repeat(2,1fr);gap:12px;border:0;background:transparent}.page-seo-geo .service-deliverables .deliverable{min-height:140px;border-left:3px solid var(--berry);border-radius:0 24px 6px 0}
.page-corporate-design .service-intro .intro-grid{grid-template-columns:1fr 1fr}.page-corporate-design .service-benefits{background:var(--berry)}.page-corporate-design .service-benefits .benefit{border:0;background:rgba(255,255,255,.12)}.page-corporate-design .service-deliverables .deliverable-list{grid-template-columns:1.35fr .82fr .82fr}.page-corporate-design .service-deliverables .deliverable:first-child{grid-row:span 2;min-height:341px;background:var(--ink);color:#fff}.page-corporate-design .service-deliverables .deliverable:nth-child(4){background:var(--soft)}
.page-social-recruiting .service-intro .quote{margin-left:-70px;padding:38px 38px 38px 100px;border:0;border-radius:40px 8px 40px 8px;background:var(--soft)}.page-social-recruiting .service-benefits{background:linear-gradient(130deg,var(--ink),var(--ink2))}.page-social-recruiting .service-benefits .benefit-grid{grid-template-columns:repeat(4,1fr)}.page-social-recruiting .service-benefits .benefit{min-height:300px;border-radius:120px 120px 25px 25px;text-align:center}.page-social-recruiting .service-benefits .benefit b{width:44px;height:44px;display:grid;place-items:center;margin:0 auto 45px;border-radius:50%;background:var(--berry)}.page-social-recruiting .service-case .case-teaser-image{order:2}.page-social-recruiting .service-case .case-teaser{background:var(--berry)}
.page-print-werbetechnik .service-deliverables{background:var(--ink);color:#fff}.page-print-werbetechnik .service-deliverables .chapter{color:rgba(255,255,255,.045)}.page-print-werbetechnik .service-deliverables .lead{color:rgba(255,255,255,.68)}.page-print-werbetechnik .service-deliverables .deliverable-list{grid-template-columns:repeat(3,1fr);gap:14px;border:0;background:transparent}.page-print-werbetechnik .service-deliverables .deliverable{min-height:210px;border-radius:28px 7px 28px 7px;background:rgba(255,255,255,.07)}.page-print-werbetechnik .service-deliverables .deliverable:nth-child(2n){background:var(--berry)}.page-print-werbetechnik .service-deliverables .deliverable span{color:var(--pink)}
.page-websitepflege .service-benefits{background:var(--paper2);color:var(--ink)}.page-websitepflege .service-benefits .eyebrow{color:var(--berry2)}.page-websitepflege .service-benefits .lead{color:var(--ink2)}.page-websitepflege .service-benefits .benefit-grid{grid-template-columns:1fr;gap:0;border-top:1px solid var(--line)}.page-websitepflege .service-benefits .benefit{min-height:0;display:grid;grid-template-columns:80px .8fr 1.2fr;align-items:center;gap:25px;padding:28px 0;border:0;border-bottom:1px solid var(--line);border-radius:0;background:transparent}.page-websitepflege .service-benefits .benefit b,.page-websitepflege .service-benefits .benefit h3,.page-websitepflege .service-benefits .benefit p{margin:0}.page-websitepflege .service-benefits .benefit p{color:var(--ink2)}.page-websitepflege .service-case .case-teaser{border:1px solid var(--line);background:var(--cream);color:var(--ink)}.page-websitepflege .service-case .case-teaser .lead{color:var(--ink2)}
.page-praxisgruendung .service-intro{background:linear-gradient(90deg,var(--cream) 0 64%,var(--soft) 64%)}.page-praxisgruendung .service-deliverables .deliverable-list{grid-template-columns:1fr;border:0;background:transparent;overflow:visible}.page-praxisgruendung .service-deliverables .deliverable{min-height:0;display:grid;grid-template-columns:85px 1fr;align-items:center;padding:22px 0;border-bottom:1px solid var(--line);background:transparent}.page-praxisgruendung .service-deliverables .deliverable span{width:58px;height:58px;display:grid;place-items:center;margin:0;border-radius:50%;background:var(--berry);color:#fff}.page-praxisgruendung .service-faq{background:var(--cream)}
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.service-deliverables .deliverable{position:relative;overflow:hidden}.service-deliverables .deliverable i{position:absolute;right:22px;bottom:20px;width:43px;height:43px;display:grid;place-items:center;border:1px solid var(--line);border-radius:50%;color:var(--berry);opacity:0;transform:translate(58px,58px);transition:opacity .3s,transform .48s cubic-bezier(.22,1,.36,1)}.service-deliverables .deliverable i svg{width:19px;height:19px;fill:none;stroke:currentColor;stroke-width:1.65;stroke-linecap:round;stroke-linejoin:round}.service-deliverables .deliverable:hover i,.service-deliverables .deliverable:focus-within i{opacity:1;transform:none}
.assurance-grid article{row-gap:20px}.page-praxiswebsite .service-deliverables .deliverable strong{min-height:2.7em;line-height:1.35}.page-praxiswebsite .service-deliverables .deliverable p{margin-top:14px}.page-praxiswebsite .service-deliverables .deliverable i{top:auto;right:22px;bottom:20px;opacity:0;transform:translate(58px,58px)}.page-praxiswebsite .service-deliverables .deliverable:hover i{opacity:1;transform:none}
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/* SEO & GEO: Sichtbarkeit verständlich und lebendig erklärt */
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@keyframes signal-pulse{0%{box-shadow:0 0 0 0 rgba(200,63,116,.35)}70%{box-shadow:0 0 0 23px rgba(200,63,116,0)}100%{box-shadow:0 0 0 0 rgba(200,63,116,0)}}@keyframes signal-drift{0%,100%{transform:translate(0,0)}50%{transform:translate(15px,-19px)}}@keyframes signal-core{0%,100%{transform:scale(1)}50%{transform:scale(1.045)}}
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@media(max-width:1000px){.reference-feature{grid-template-columns:1fr}.reference-feature-image{min-height:500px}.reference-principles{grid-template-columns:1fr}.reference-principles article,.reference-principles article:first-child{min-height:0;padding:25px 0;border-right:0;border-bottom:1px solid rgba(255,255,255,.2)}.reference-principles article:last-child{border-bottom:0}.reference-principles span{margin-bottom:24px}.reference-mosaic-grid{grid-template-columns:1fr 1fr}.reference-mosaic-main{grid-column:1/-1;grid-row:auto;height:450px}.reference-mosaic-small,.reference-mosaic-note{height:290px}.reference-confidential{grid-template-columns:46px 1fr}.reference-confidential a{grid-column:2}}
@media(max-width:700px){.references-intro{padding-top:90px}.reference-feature-image{min-height:390px}.reference-feature-image span{right:14px;bottom:14px}.reference-facts div{grid-template-columns:1fr;gap:2px}.reference-mosaic-grid{grid-template-columns:1fr;grid-template-rows:none}.reference-mosaic-main,.reference-mosaic-small,.reference-mosaic-note{grid-column:auto;grid-row:auto;height:310px}.reference-mosaic-main>div,.reference-mosaic-small>div{right:22px;bottom:22px;left:22px}.reference-confidential{grid-template-columns:38px 1fr;padding:21px}.reference-confidential>svg{width:32px;height:32px}.reference-confidential a{grid-column:1/-1;margin-top:3px}.reference-cta-card{padding:38px 25px}.reference-cta-card .actions{display:grid}.reference-cta-card .actions .btn{width:100%}}
.reference-feature-image img{position:absolute;inset:0}
.page-knowledge .knowledge-magazine{background:var(--paper2)}.page-knowledge .knowledge-magazine .card-grid{gap:18px}.page-knowledge .knowledge-card{isolation:isolate;min-height:355px;padding:31px 30px 28px;overflow:hidden;border-color:rgba(200,63,116,.2);border-radius:31px 7px 31px 7px;background:#f8dce6;box-shadow:0 10px 25px rgba(91,70,86,.04);transition:transform .4s cubic-bezier(.22,1,.36,1),background .35s,border-color .35s,box-shadow .35s}.page-knowledge .knowledge-card:before{content:attr(data-number);position:absolute;z-index:0;top:-.32em;right:-.08em;color:rgba(169,45,95,.13);font-size:9rem;font-weight:850;line-height:1;letter-spacing:-.08em;transition:color .35s,transform .55s cubic-bezier(.22,1,.36,1)}.page-knowledge .knowledge-card:after{content:'';position:absolute;z-index:0;right:24px;bottom:27px;width:47px;height:47px;border:1px solid rgba(169,45,95,.32);border-radius:54% 46% 64% 36%/38% 58% 42% 62%;transition:border-color .35s,transform .5s cubic-bezier(.22,1,.36,1)}.page-knowledge .knowledge-card>*{position:relative;z-index:1}.page-knowledge .knowledge-card .card-tag{margin-bottom:auto;color:var(--berry2)}.page-knowledge .knowledge-card h3{min-height:3.05em;margin:58px 0 17px;font-size:clamp(1.35rem,2vw,1.95rem);line-height:1.15}.page-knowledge .knowledge-card p{max-width:84%;margin:0;color:var(--ink2)}.page-knowledge .knowledge-card .card-link{margin-top:auto;padding-top:22px;color:var(--berry2)}.page-knowledge .knowledge-card:hover,.page-knowledge .knowledge-card:focus-within{border-color:var(--berry2);background:var(--berry2);box-shadow:0 24px 52px rgba(91,70,86,.2);transform:translateY(-7px);color:#fff}.page-knowledge .knowledge-card:hover:before,.page-knowledge .knowledge-card:focus-within:before{color:rgba(255,255,255,.14);transform:translate(-7px,8px) scale(1.04)}.page-knowledge .knowledge-card:hover:after,.page-knowledge .knowledge-card:focus-within:after{border-color:rgba(255,255,255,.45);transform:rotate(28deg) scale(1.13)}.page-knowledge .knowledge-card:hover .card-tag,.page-knowledge .knowledge-card:focus-within .card-tag,.page-knowledge .knowledge-card:hover h3,.page-knowledge .knowledge-card:focus-within h3,.page-knowledge .knowledge-card:hover .card-link,.page-knowledge .knowledge-card:focus-within .card-link{color:var(--pink)}.page-knowledge .knowledge-card:hover p,.page-knowledge .knowledge-card:focus-within p{color:rgba(255,255,255,.78)}
@media(max-width:700px){.page-knowledge .knowledge-card{min-height:300px}.page-knowledge .knowledge-card h3{min-height:0;margin-top:48px}.page-knowledge .knowledge-card p{max-width:80%}.page-knowledge .knowledge-card:hover,.page-knowledge .knowledge-card:focus-within{transform:none}}

/* Wissensbereich: redaktionelle Beitragsliste */
.page-knowledge .knowledge-magazine .section-head{margin-bottom:52px}.page-knowledge .knowledge-list{display:grid;gap:16px}.page-knowledge .knowledge-item{display:grid;grid-template-columns:minmax(280px,.84fr) minmax(0,1.16fr);min-height:344px;overflow:hidden;background:var(--berry2);border:1px solid var(--berry2);border-radius:34px 8px 34px 8px;transition:background .38s ease,transform .38s ease,box-shadow .38s ease}.page-knowledge .knowledge-item-image{min-height:344px;margin:0;overflow:hidden;background:#e8b3c5}.page-knowledge .knowledge-item-image img{display:block;width:100%;height:100%;object-fit:cover;transition:transform .6s cubic-bezier(.2,.7,.2,1),filter .4s ease}.page-knowledge .knowledge-item-copy{display:grid;grid-template-columns:54px minmax(0,1fr);grid-template-rows:1fr auto;column-gap:22px;padding:42px 40px 32px;align-items:center}.page-knowledge .knowledge-item-copy>div:nth-child(2){min-width:0}.page-knowledge .knowledge-item-number{align-self:start;padding-top:5px;color:#f8dce6;font-size:.76rem;font-weight:800;letter-spacing:.14em}.page-knowledge .knowledge-item-tag{display:block;margin-bottom:13px;color:#f8dce6;font-size:.72rem;font-weight:800;letter-spacing:.13em;text-transform:uppercase;transition:color .3s ease}.page-knowledge .knowledge-item h3{max-width:17ch;margin:0 0 15px;color:#fff;font-size:clamp(1.55rem,2.25vw,2.45rem);line-height:1.07;letter-spacing:-.04em;overflow-wrap:anywhere;hyphens:auto;transition:color .3s ease}.page-knowledge .knowledge-item p{max-width:49ch;margin:0;color:rgba(255,255,255,.8);line-height:1.65;overflow-wrap:anywhere;transition:color .3s ease}.page-knowledge .knowledge-item-meta{grid-column:2;display:flex;align-items:center;justify-content:space-between;gap:16px;margin-top:24px;padding-top:19px;border-top:1px solid rgba(255,255,255,.3);color:#fff;font-size:.72rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase;transition:border-color .3s ease,color .3s ease}.page-knowledge .knowledge-item-arrow{display:grid;flex:0 0 auto;width:43px;height:43px;place-items:center;border:1px solid #fff;border-radius:50%;background:#fff;color:var(--berry2);transition:background .3s ease,color .3s ease,transform .3s ease}.page-knowledge .knowledge-item-arrow svg{width:19px;height:19px}.page-knowledge .knowledge-item:nth-child(even) .knowledge-item-image{order:2}.page-knowledge .knowledge-item:hover{background:#f8dce6;transform:translateY(-4px);box-shadow:0 18px 36px rgba(99,25,57,.14)}.page-knowledge .knowledge-item:hover .knowledge-item-image img{transform:scale(1.055);filter:saturate(1.06)}.page-knowledge .knowledge-item:hover .knowledge-item-number,.page-knowledge .knowledge-item:hover .knowledge-item-tag{color:var(--berry2)}.page-knowledge .knowledge-item:hover h3{color:var(--ink)}.page-knowledge .knowledge-item:hover p{color:var(--ink2)}.page-knowledge .knowledge-item:hover .knowledge-item-meta{color:var(--berry2);border-color:rgba(169,45,95,.18)}.page-knowledge .knowledge-item:hover .knowledge-item-arrow{background:transparent;color:var(--berry2);border-color:currentColor;transform:translateX(4px)}
@media(max-width:760px){.page-knowledge .knowledge-magazine .section-head{margin-bottom:34px}.page-knowledge .knowledge-list{gap:14px}.page-knowledge .knowledge-item{grid-template-columns:1fr;min-height:0;border-radius:26px 6px 26px 6px}.page-knowledge .knowledge-item-image,.page-knowledge .knowledge-item:nth-child(even) .knowledge-item-image{order:0;min-height:210px}.page-knowledge .knowledge-item-copy{grid-template-columns:38px minmax(0,1fr);padding:28px 22px 22px;column-gap:14px}.page-knowledge .knowledge-item h3{font-size:1.65rem}.page-knowledge .knowledge-item-meta{grid-column:1/-1;margin-top:21px}.page-knowledge .knowledge-item:hover{transform:none}}

/* Fallstudie Waldkraiburg */
.page-case .case-overview{padding-top:clamp(56px,7vw,92px);padding-bottom:clamp(42px,6vw,78px);background:var(--paper2)}.page-case .case-story{padding-top:clamp(68px,8vw,118px)}.case-story-grid{display:grid;grid-template-columns:.93fr 1.07fr;align-items:center;gap:clamp(42px,7vw,105px)}.case-story-grid h2,.case-digital h2{max-width:12ch}.case-question{display:grid;gap:9px;margin-top:34px;padding:23px 26px;border-left:3px solid var(--berry);border-radius:0 18px 18px 0;background:var(--soft)}.case-question span{color:var(--berry2);font-size:.68rem;font-weight:850;letter-spacing:.12em;text-transform:uppercase}.case-question strong{max-width:46ch;font-size:1rem;line-height:1.45}.case-story-image,.case-digital figure,.case-person-image{position:relative;margin:0;overflow:hidden;border-radius:44px 8px 44px 8px;box-shadow:var(--shadow)}.case-story-image{min-height:530px}.case-story-image img,.case-digital figure img,.case-person-image img{display:block;width:100%;height:100%;object-fit:cover}.case-story-image figcaption,.case-person-image figcaption{position:absolute;right:16px;bottom:16px;left:16px;padding:12px 15px;border-radius:17px 5px 17px 5px;background:rgba(56,38,53,.88);color:rgba(255,255,255,.88);font-size:.68rem;font-weight:700}.case-transition{position:relative;overflow:hidden}.case-transition .chapter,.case-result .chapter{color:rgba(255,255,255,.045)}.case-transition-steps{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid rgba(255,255,255,.22)}.case-transition-steps article{min-height:290px;padding:32px 29px;border-right:1px solid rgba(255,255,255,.22)}.case-transition-steps article:first-child{padding-left:0}.case-transition-steps article:last-child{border-right:0}.case-transition-steps span,.case-result-grid span{display:block;margin-bottom:76px;color:var(--pink);font-size:.72rem;font-weight:850;letter-spacing:.13em}.case-transition-steps h3{margin:0 0 12px}.case-transition-steps p{max-width:280px;margin:0;color:rgba(255,255,255,.7);font-size:.9rem}.case-scope{background:var(--cream)}.case-work-grid{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-left:1px solid var(--line)}.case-work-grid article{min-height:238px;padding:27px 25px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);transition:background .3s,color .3s,transform .3s}.case-work-grid article:hover{position:relative;z-index:1;background:var(--berry2);color:#fff;transform:translateY(-5px)}.case-work-grid b{display:block;margin-bottom:48px;color:var(--berry2);font-size:.66rem;letter-spacing:.13em;text-transform:uppercase}.case-work-grid h3{margin:0 0 10px;font-size:1.3rem}.case-work-grid p{margin:0;color:var(--ink2);font-size:.84rem;line-height:1.55}.case-work-grid article:hover b{color:var(--pink)}.case-work-grid article:hover p{color:rgba(255,255,255,.75)}.case-project-gallery{background:var(--paper2)}.case-digital-grid{display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:clamp(44px,8vw,120px)}.case-digital figure{height:555px}.case-checklist{display:grid;gap:0;margin:30px 0 0;padding:0;list-style:none;border-top:1px solid var(--line)}.case-checklist li{position:relative;padding:15px 0 15px 26px;border-bottom:1px solid var(--line);color:var(--ink2);font-size:.9rem}.case-checklist li:before{content:'✓';position:absolute;left:1px;color:var(--berry);font-weight:850}.case-result{position:relative;overflow:hidden}.case-result-grid{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid rgba(255,255,255,.22)}.case-result-grid article{min-height:280px;padding:30px 25px;border-right:1px solid rgba(255,255,255,.22)}.case-result-grid article:first-child{padding-left:0}.case-result-grid article:last-child{border-right:0}.case-result-grid h3{margin:0 0 12px}.case-result-grid p{margin:0;color:rgba(255,255,255,.7);font-size:.88rem;line-height:1.6}.case-result-foot{max-width:760px;margin:43px 0 0;padding:19px 0 0;border-top:1px solid rgba(255,255,255,.22);color:var(--pink);font-weight:750}.case-voice-section{background:var(--cream)}.case-voice-layout{display:grid;grid-template-columns:.86fr 1.14fr;align-items:center;gap:clamp(44px,8vw,125px)}.case-person-image{height:560px}.case-voice-layout h2{max-width:12ch}.case-quote-stars{margin:26px 0 17px;color:var(--berry);letter-spacing:.15em}.case-voice-layout blockquote{max-width:690px;margin:0;color:var(--ink2);font-family:var(--display);font-size:clamp(1.15rem,1.75vw,1.55rem);line-height:1.5}.case-voice-layout footer{display:grid;gap:3px;margin-top:25px}.case-voice-layout footer strong{color:var(--berry2)}.case-voice-layout footer 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@media(max-width:1000px){.case-story-grid,.case-digital-grid,.case-voice-layout{grid-template-columns:1fr}.case-story-image{min-height:460px}.case-transition-steps,.case-result-grid{grid-template-columns:repeat(2,1fr)}.case-transition-steps article:nth-child(2),.case-result-grid article:nth-child(2){border-right:0}.case-transition-steps article:first-child,.case-result-grid article:first-child{padding-left:29px}.case-work-grid{grid-template-columns:repeat(2,1fr)}.case-digital figure{height:450px}.case-person-image{height:500px}.case-cta{align-items:flex-start;flex-direction:column}}
@media(max-width:700px){.page-case .case-overview{padding-top:42px}.case-story-image{min-height:330px}.case-transition-steps,.case-result-grid,.case-work-grid,.case-learning-list{grid-template-columns:1fr}.case-transition-steps article,.case-transition-steps article:first-child,.case-result-grid article,.case-result-grid article:first-child{min-height:0;padding:25px 0;border-right:0;border-bottom:1px solid rgba(255,255,255,.22)}.case-transition-steps article:last-child,.case-result-grid article:last-child{border-bottom:0}.case-transition-steps span,.case-result-grid span{margin-bottom:28px}.case-work-grid article{min-height:0;padding:24px 20px}.case-work-grid b{margin-bottom:31px}.case-digital figure,.case-person-image{height:360px}.case-cta{padding:35px 24px}.case-cta .btn{width:100%}}

/* Einheitliche Spaltenflucht und großzügiger Abschluss der Case-Study-Kapitel */
.page-case .case-transition .section-head,.page-case .case-scope .section-head,.page-case .case-result .section-head{grid-template-columns:minmax(0,1fr) minmax(0,.72fr);gap:40px;margin-bottom:clamp(84px,8vw,120px)}.page-case .case-transition .section-head>div,.page-case .case-scope .section-head>div,.page-case .case-result .section-head>div{min-width:0}.page-case .case-transition .section-head h2{max-width:100%;overflow-wrap:anywhere;hyphens:auto}.page-case .case-transition .case-section-lead,.page-case .case-scope .case-section-lead,.page-case .case-result .case-section-lead{grid-column:2;justify-self:start;width:100%;max-width:none;margin:0}
@media(max-width:700px){.page-case .case-transition .section-head,.page-case .case-scope .section-head,.page-case .case-result .section-head{grid-template-columns:1fr;gap:22px;margin-bottom:42px}.page-case .case-transition .case-section-lead,.page-case .case-scope .case-section-lead,.page-case .case-result .case-section-lead{grid-column:1}}

/* Praxiswebsite: Systemintegration und verantwortungsvolle Selbstzahlerkommunikation */
.website-integrations{background:var(--cream)}.website-integrations-grid{display:grid;grid-template-columns:minmax(0,1.08fr) minmax(0,.92fr);align-items:center;gap:clamp(44px,6vw,84px)}.website-integrations-copy h2{max-width:15ch}.integration-pills{display:flex;flex-wrap:wrap;gap:9px;margin:31px 0}.integration-pills span{padding:8px 12px;border:1px solid rgba(169,45,95,.2);border-radius:99px;background:#fff;color:var(--berry2);font-size:.72rem;font-weight:800}.integration-checks{display:grid;gap:0;margin:0;padding:0;list-style:none;border-top:1px solid var(--line)}.integration-checks li{position:relative;padding:15px 0 15px 26px;border-bottom:1px solid var(--line);color:var(--ink2);font-size:.9rem}.integration-checks li:before{content:'✓';position:absolute;left:1px;color:var(--berry);font-weight:850}.website-integrations-visual{position:relative;aspect-ratio:1.35/1;margin:0;overflow:hidden;border-radius:43px 8px 43px 8px;box-shadow:var(--shadow)}.website-integrations-visual img{display:block;width:100%;height:100%;object-fit:cover;object-position:center;transition:transform .65s cubic-bezier(.22,1,.36,1)}.website-integrations-visual:hover img{transform:scale(1.035)}.website-integrations-visual figcaption{position:absolute;right:18px;bottom:18px;display:flex;align-items:center;gap:10px;padding:10px 13px;border-radius:16px 5px 16px 5px;background:rgba(56,38,53,.88);color:#fff;font-size:.67rem;font-weight:800}.website-integrations-visual figcaption i{width:28px;height:1px;background:var(--pink)}.gkv-communication{position:relative;overflow:hidden;background:var(--paper2)}.gkv-communication .chapter{right:-.04em;color:rgba(169,45,95,.07)}.gkv-communication-top{position:relative;z-index:1;display:grid;grid-template-columns:1.12fr .88fr;align-items:start;gap:clamp(48px,8vw,120px)}.gkv-communication h2{max-width:14ch}.gkv-principles{position:relative;z-index:1;display:grid;grid-template-columns:repeat(3,1fr);gap:0;width:100%;margin-top:clamp(58px,7vw,96px);border-top:1px solid var(--line)}.gkv-principles article{padding:28px 34px 0;border-right:1px solid var(--line)}.gkv-principles article:first-child{padding-left:0}.gkv-principles article:last-child{padding-right:0;border-right:0}.gkv-principles b{display:block;margin-bottom:42px;color:var(--berry2);font-size:.7rem;letter-spacing:.13em}.gkv-principles h3{margin:0 0 12px;font-size:clamp(1.2rem,1.45vw,1.45rem)}.gkv-principles p{max-width:34ch;margin:0;color:var(--ink2);font-size:.92rem;line-height:1.65}.gkv-note{display:grid;gap:16px;padding:34px;border-radius:32px 7px 32px 7px;background:var(--ink);color:#fff}.gkv-note>span{color:var(--pink);font-size:.68rem;font-weight:850;letter-spacing:.13em;text-transform:uppercase}.gkv-note strong{font-family:var(--display);font-size:clamp(1.35rem,2.2vw,2rem);line-height:1.15}.gkv-note p{margin:0;color:rgba(255,255,255,.72);font-size:.9rem}.gkv-note .btn{justify-self:start;margin-top:6px}.gkv-note small{padding-top:15px;border-top:1px solid rgba(255,255,255,.16);color:rgba(255,255,255,.55);font-size:.67rem;line-height:1.45}
@media(max-width:1000px){.website-integrations-grid,.gkv-communication-top{grid-template-columns:1fr}.website-integrations-visual{aspect-ratio:1.55/1}.gkv-principles{grid-template-columns:repeat(3,1fr)}}
@media(max-width:700px){.gkv-principles{grid-template-columns:1fr}.gkv-principles article,.gkv-principles article:first-child{padding:20px 0;border-right:0;border-bottom:1px solid var(--line)}.gkv-principles article:last-child{border-bottom:0}.gkv-principles b{margin-bottom:21px}.gkv-note{padding:27px 22px}}

/* Feinabstimmung SEO-/GEO-Signalgrafik und Leistungsbausteine */
.page-seo-geo .signal-orbit:before{width:370px;height:370px}.page-seo-geo .signal-orbit:after{width:540px;height:540px}.page-seo-geo .signal-core{align-items:center;justify-content:center;text-align:center;line-height:1.08}.page-seo-geo .signal-core small{display:block;width:100%;line-height:1.15}.page-seo-geo .service-deliverables .deliverable i{right:0;bottom:0;width:88px;height:88px;border:0;border-radius:34px 0 0 0;background:var(--berry);color:#fff;opacity:0;transform:translate(90px,90px);transition:transform .5s cubic-bezier(.22,1,.36,1),opacity .3s,background .35s}.page-seo-geo .service-deliverables .deliverable i svg{width:30px;height:30px}.page-seo-geo .service-deliverables .deliverable:hover i{border:0;background:var(--berry);color:#fff;opacity:1;transform:none}
@media(max-width:700px){.page-seo-geo .signal-orbit:before{width:260px;height:260px}.page-seo-geo .signal-orbit:after{width:385px;height:385px}.page-seo-geo .service-deliverables .deliverable i{width:66px;height:66px;opacity:1;transform:none}.page-seo-geo .service-deliverables .deliverable i svg{width:23px;height:23px}}

.page-seo-geo .service-deliverables .deliverable i{opacity:1;transform:none}.page-seo-geo .service-deliverables .deliverable:hover i{transform:rotate(45deg)}.page-seo-geo .service-deliverables .deliverable:after{content:'⊕  Mehr erfahren';position:absolute;bottom:27px;left:29px;display:block;color:var(--berry2);font-size:.68rem;font-weight:850;letter-spacing:.09em;text-transform:uppercase;transition:color .35s,transform .35s}.page-seo-geo .service-deliverables .deliverable:hover:after{color:var(--pink);transform:translateX(4px)}
@media(max-width:700px){.page-seo-geo .service-deliverables .deliverable:after{bottom:22px;left:24px}}

/* SEO-/GEO-Bausteine im Look der Zielgruppen-Cards */
.page-seo-geo .service-deliverables .deliverable{isolation:isolate;overflow:hidden;background:#f8dce6}.page-seo-geo .service-deliverables .deliverable:before{content:'';position:absolute;z-index:0;top:20px;right:20px;bottom:20px;width:52%;border-radius:70px 8px 70px 8px;background:center/cover no-repeat;opacity:0;transform:translateX(38px) scale(.94);transition:opacity .5s ease,transform .65s cubic-bezier(.22,1,.36,1)}.page-seo-geo .service-deliverables .deliverable:nth-child(1):before{background-image:linear-gradient(90deg,rgba(56,38,53,.05),rgba(56,38,53,.05)),url('../assets/optimized/20261111/images/new/medica-visibility-mockup.webp')}.page-seo-geo .service-deliverables .deliverable:nth-child(2):before{background-image:url('../assets/optimized/20261111/images/new/medica-website-system-layers.webp')}.page-seo-geo .service-deliverables .deliverable:nth-child(3):before{background-image:url('../assets/optimized/20261111/images/new/medica-contact-panorama.webp')}.page-seo-geo .service-deliverables .deliverable:nth-child(4):before{background-image:url('../assets/optimized/20261111/images/new/product-website-landingpage.webp')}.page-seo-geo .service-deliverables .deliverable:nth-child(5):before{background-image:url('../assets/optimized/20261111/images/new/medica-case-branding.webp')}.page-seo-geo .service-deliverables .deliverable:nth-child(6):before{background-image:url('../assets/optimized/20261111/images/new/medica-personal-meeting-v3-color.webp')}.page-seo-geo .service-deliverables .deliverable>*{position:relative;z-index:3}.page-seo-geo .service-deliverables .deliverable i{z-index:2;top:-35px;right:-35px;bottom:auto;width:132px;height:132px;border-radius:0;background:transparent;color:var(--berry2);opacity:.18;transform:none;transition:opacity .25s,transform .45s cubic-bezier(.22,1,.36,1)}.page-seo-geo .service-deliverables .deliverable i svg{width:82px;height:82px;stroke-width:1.05}.page-seo-geo .service-deliverables .deliverable:after{z-index:3;content:'Mehr erfahren  →';bottom:27px;left:29px;color:var(--berry2)}.page-seo-geo .service-deliverables .deliverable:hover{border-color:var(--ink2);background:var(--ink2);color:#fff}.page-seo-geo .service-deliverables .deliverable:hover:before{opacity:.88;transform:none}.page-seo-geo .service-deliverables .deliverable:hover i{background:transparent;color:var(--berry2);opacity:0;transform:rotate(18deg) scale(1.08)}.page-seo-geo .service-deliverables .deliverable:hover:after{color:var(--pink);transform:none}.page-seo-geo .service-deliverables .deliverable:hover p{position:relative;z-index:3}.page-seo-geo .service-deliverables .deliverable:hover strong{color:var(--pink)}
@media(max-width:700px){.page-seo-geo .service-deliverables .deliverable:before{display:none}.page-seo-geo .service-deliverables .deliverable i{top:-24px;right:-24px;width:105px;height:105px;opacity:.15;transform:none}.page-seo-geo .service-deliverables .deliverable i svg{width:68px;height:68px}.page-seo-geo .service-deliverables .deliverable:hover i{opacity:.15;transform:none}.page-seo-geo .service-deliverables .deliverable:after{content:'Mehr erfahren  →';bottom:22px;left:24px}}

.page-seo-geo .service-deliverables .deliverable:before{filter:brightness(.52) saturate(.82);transition:opacity .5s ease,transform .65s cubic-bezier(.22,1,.36,1),filter .4s ease}.page-seo-geo .service-deliverables .deliverable:hover:before{filter:brightness(.52) saturate(.9)}.page-seo-geo .service-deliverables .deliverable i{top:auto;right:-28px;bottom:-28px;width:138px;height:138px;opacity:.14}.page-seo-geo .service-deliverables .deliverable i svg{width:86px;height:86px}.page-seo-geo .service-deliverables .deliverable:hover i{opacity:0;transform:rotate(18deg) scale(1.08)}
@media(max-width:700px){.page-seo-geo .service-deliverables .deliverable i{top:auto;right:-22px;bottom:-22px;width:105px;height:105px;opacity:.13}.page-seo-geo .service-deliverables .deliverable:hover i{opacity:.13;transform:none}}

.page-seo-geo .service-deliverables .deliverable i{top:auto;right:12px;bottom:12px;left:auto;width:96px;height:96px;opacity:.16;transform:none}.page-seo-geo .service-deliverables .deliverable i svg{width:60px;height:60px}.page-seo-geo .service-deliverables .deliverable:after{transition:color .35s,transform .35s,opacity .25s}.page-seo-geo .service-deliverables .deliverable:hover:after{opacity:0;transform:translateY(8px)}
@media(max-width:700px){.page-seo-geo .service-deliverables .deliverable i{right:10px;bottom:10px;width:78px;height:78px;opacity:.14}.page-seo-geo .service-deliverables .deliverable i svg{width:48px;height:48px}.page-seo-geo .service-deliverables .deliverable:after,.page-seo-geo .service-deliverables .deliverable:hover:after{opacity:0;transform:none}}

.page-seo-geo .service-deliverables .deliverable>i{position:absolute!important;top:auto!important;right:0!important;bottom:0!important;left:auto!important;margin:0!important;transform:none!important}
@media(max-width:700px){.page-seo-geo .service-deliverables .deliverable>i{top:auto!important;right:0!important;bottom:0!important;left:auto!important}}

/* Corporate Design: Wirkung sichtbar machen */
.page-corporate-design .service-benefits .script{color:#fff;text-shadow:0 1px 0 rgba(56,38,53,.12)}
.page-corporate-design .service-benefits .benefit{position:relative;isolation:isolate;overflow:hidden;min-height:260px;transition:transform .42s cubic-bezier(.22,1,.36,1),background .42s,box-shadow .42s}
.page-corporate-design .service-benefits .benefit:before{content:'';position:absolute;z-index:-2;inset:0;background:center/cover no-repeat;opacity:0;transform:scale(1.1);transition:opacity .42s,transform .7s cubic-bezier(.22,1,.36,1)}
.page-corporate-design .service-benefits .benefit:after{content:'';position:absolute;z-index:-1;inset:0;background:linear-gradient(135deg,rgba(56,38,53,.91),rgba(56,38,53,.52));opacity:0;transition:opacity .42s}
.page-corporate-design .service-benefits .benefit:nth-child(1):before{background-image:url('../assets/optimized/20261111/images/new/brodt-corporate-design-stationery-mockup.webp')}
.page-corporate-design .service-benefits .benefit:nth-child(2):before{background-image:url('../assets/optimized/20261111/images/new/product-brochure-flyer.webp')}
.page-corporate-design .service-benefits .benefit:nth-child(3):before{background-image:url('../assets/optimized/20261111/images/new/product-letterhead-form.webp')}
.page-corporate-design .service-benefits .benefit:nth-child(4):before{background-image:url('../assets/optimized/20261111/images/new/product-signage-branding.webp')}
.page-corporate-design .service-benefits .benefit:hover{background:rgba(56,38,53,.3);box-shadow:0 24px 55px rgba(56,38,53,.25);transform:translateY(-9px)}
.page-corporate-design .service-benefits .benefit:hover:before{opacity:1;transform:scale(1)}
.page-corporate-design .service-benefits .benefit:hover:after{opacity:1}
.page-corporate-design .service-deliverables .deliverable{position:relative;isolation:isolate;overflow:hidden;min-height:215px;background:var(--cream);transition:transform .42s cubic-bezier(.22,1,.36,1),color .42s,border-color .42s}
.page-corporate-design .service-deliverables .deliverable:before{content:'';position:absolute;z-index:-2;inset:0;background:center/cover no-repeat;opacity:.19;filter:saturate(.82);transform:scale(1.03);transition:opacity .42s,filter .42s,transform .65s cubic-bezier(.22,1,.36,1)}
.page-corporate-design .service-deliverables .deliverable:after{content:'';position:absolute;z-index:-1;inset:0;background:rgba(255,250,246,.52);transition:background .42s}
.page-corporate-design .service-deliverables .deliverable:nth-child(1):before{background-image:url('../assets/optimized/20261111/images/new/brodt-corporate-design-stationery-mockup.webp')}
.page-corporate-design .service-deliverables .deliverable:nth-child(2):before{background-image:url('../assets/optimized/20261111/images/new/medica-case-branding.webp')}
.page-corporate-design .service-deliverables .deliverable:nth-child(3):before{background-image:url('../assets/optimized/20261111/images/new/product-social-templates.webp')}
.page-corporate-design .service-deliverables .deliverable:nth-child(4):before{background-image:url('../assets/optimized/20261111/images/new/medica-products-catalogue.webp')}
.page-corporate-design .service-deliverables .deliverable:nth-child(5):before{background-image:url('../assets/optimized/20261111/images/new/product-signage-branding.webp')}
.page-corporate-design .service-deliverables .deliverable:nth-child(6):before{background-image:url('../assets/optimized/20261111/images/new/product-presentation-folder.webp')}
.page-corporate-design .service-deliverables .deliverable>*{position:relative;z-index:1}
.page-corporate-design .service-deliverables .deliverable:hover{color:#fff;transform:translateY(-7px)}
.page-corporate-design .service-deliverables .deliverable:hover:before{opacity:.72;filter:brightness(.58) saturate(.8);transform:scale(1.08)}
.page-corporate-design .service-deliverables .deliverable:hover:after{background:rgba(56,38,53,.53)}
.page-corporate-design .service-deliverables .deliverable:hover span{color:var(--pink)}
.page-corporate-design .service-deliverables .deliverable:hover i{z-index:2;border-color:rgba(255,255,255,.3);color:#fff}
.corporate-products{background:var(--soft);overflow:hidden}
.corporate-product-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.corporate-product-card{display:flex;flex-direction:column;min-height:395px;overflow:hidden;border:1px solid rgba(169,45,95,.17);border-radius:29px 7px 29px 7px;background:var(--cream);box-shadow:0 13px 32px rgba(91,70,86,.05);transition:transform .38s cubic-bezier(.22,1,.36,1),box-shadow .38s,background .38s,color .38s}
.corporate-product-card figure{height:205px;margin:0;overflow:hidden;background:var(--paper2)}
.corporate-product-card figure img{width:100%;height:100%;object-fit:cover;transition:transform .65s cubic-bezier(.22,1,.36,1),filter .38s}
.corporate-product-card>div{display:flex;flex:1;flex-direction:column;padding:22px}
.corporate-product-card small{color:var(--berry2);font-size:.62rem;font-weight:850;letter-spacing:.12em;text-transform:uppercase}
.corporate-product-card h3{margin:20px 0 18px;font-size:1.35rem;line-height:1.12}
.corporate-product-card span{margin-top:auto;color:var(--berry2);font-size:.68rem;font-weight:850;letter-spacing:.06em;text-transform:uppercase}
.corporate-product-card span b{margin-left:6px;font-size:1rem;transition:transform .25s}
.corporate-product-card:hover{background:var(--ink2);color:#fff;box-shadow:0 24px 52px rgba(91,70,86,.2);transform:translateY(-8px)}
.corporate-product-card:hover figure img{filter:brightness(.72);transform:scale(1.07)}
.corporate-product-card:hover small,.corporate-product-card:hover span{color:var(--pink)}
.corporate-product-card:hover span b{display:inline-block;transform:translateX(4px)}
.corporate-products-action{display:flex;justify-content:center;margin-top:38px}
@media(max-width:1000px){.corporate-product-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:700px){.page-corporate-design .service-benefits .benefit:hover,.page-corporate-design .service-deliverables .deliverable:hover,.corporate-product-card:hover{transform:none}.page-corporate-design .service-deliverables .deliverable:before{opacity:.15}.corporate-product-grid{grid-template-columns:1fr}.corporate-product-card{min-height:0}.corporate-product-card figure{height:235px}}

/* Abstrakte Designstudien statt Bildhintergründe in den Leistungsbausteinen */
.page-corporate-design .service-deliverables .deliverable{isolation:isolate;background:var(--cream)}
.page-corporate-design .service-deliverables .deliverable:before{z-index:0;top:auto;right:-42px;bottom:-42px;left:auto;width:156px;height:156px;border:1px solid rgba(200,63,116,.38);border-radius:58px 7px 58px 7px;background:var(--soft);background-image:none!important;filter:none;opacity:1;transform:rotate(18deg);transition:transform .55s cubic-bezier(.22,1,.36,1),background .35s,border-color .35s}
.page-corporate-design .service-deliverables .deliverable:after{z-index:0;inset:auto;right:19px;bottom:11px;background:transparent;color:rgba(169,45,95,.18);font-size:4.8rem;font-weight:800;line-height:1;letter-spacing:-.09em;transition:color .35s,transform .55s cubic-bezier(.22,1,.36,1)}
.page-corporate-design .service-deliverables .deliverable:nth-child(1):after{content:'Aa'}
.page-corporate-design .service-deliverables .deliverable:nth-child(2):before{right:-46px;bottom:-46px;border-radius:50%;background:var(--ink);border-color:var(--ink);transform:none}
.page-corporate-design .service-deliverables .deliverable:nth-child(2):after{content:'+';right:26px;bottom:13px;color:rgba(255,255,255,.35);letter-spacing:0}
.page-corporate-design .service-deliverables .deliverable:nth-child(3):before{right:-26px;bottom:-28px;width:132px;height:132px;border-radius:0;background:var(--pink);transform:rotate(45deg)}
.page-corporate-design .service-deliverables .deliverable:nth-child(3):after{content:'A';right:29px;bottom:14px;color:rgba(169,45,95,.22)}
.page-corporate-design .service-deliverables .deliverable:nth-child(4):before{right:-50px;bottom:-50px;width:174px;height:174px;border-radius:50%;background:transparent;border:17px solid var(--berry);transform:none}
.page-corporate-design .service-deliverables .deliverable:nth-child(4):after{content:'•';right:49px;bottom:39px;color:var(--berry);font-size:3rem}
.page-corporate-design .service-deliverables .deliverable:nth-child(5):before{right:-47px;bottom:-47px;width:155px;height:155px;border-radius:0 64px 0 64px;background:var(--sage);border-color:var(--sage);transform:rotate(-20deg)}
.page-corporate-design .service-deliverables .deliverable:nth-child(5):after{content:'↗';right:29px;bottom:15px;color:rgba(56,38,53,.32);letter-spacing:0}
.page-corporate-design .service-deliverables .deliverable:nth-child(6):before{right:-34px;bottom:-34px;width:144px;height:144px;border-radius:70px 7px 70px 7px;background:var(--berry);border-color:var(--berry);transform:rotate(28deg)}
.page-corporate-design .service-deliverables .deliverable:nth-child(6):after{content:'01';right:23px;bottom:18px;color:rgba(255,255,255,.44);font-size:3.6rem}
.page-corporate-design .service-deliverables .deliverable>*{position:relative;z-index:2}
.page-corporate-design .service-deliverables .deliverable i{display:none!important}
.page-corporate-design .service-deliverables .deliverable:hover:before{background-image:none!important;filter:none;opacity:1;transform:rotate(0) scale(1.06)}
.page-corporate-design .service-deliverables .deliverable:hover:after{background:transparent;color:rgba(255,255,255,.3);transform:translate(-8px,-8px)}
.page-corporate-design .service-deliverables .deliverable:hover{background:var(--ink2)}
.page-corporate-design .service-deliverables .deliverable:nth-child(7){grid-column:span 2;min-height:170px}
.page-corporate-design .service-deliverables .deliverable:nth-child(7):before{right:-42px;bottom:-58px;width:190px;height:190px;border-radius:50%;background:var(--pink);border-color:var(--pink);transform:none}
.page-corporate-design .service-deliverables .deliverable:nth-child(7):after{content:'→';right:42px;bottom:21px;color:rgba(169,45,95,.25);font-size:4.2rem;letter-spacing:0}
@media(max-width:1000px){.page-corporate-design .service-deliverables .deliverable:nth-child(7){grid-column:span 2}}
@media(max-width:700px){.page-corporate-design .service-deliverables .deliverable:before{opacity:1}.page-corporate-design .service-deliverables .deliverable:hover:before{transform:rotate(0) scale(1.03)}}
@media(max-width:700px){.page-corporate-design .service-deliverables .deliverable:nth-child(7){grid-column:auto}}

/* Einheitliche CI-Formen mit feinen Linien-Icons */
.page-corporate-design .service-deliverables .deliverable:before,.page-corporate-design .service-deliverables .deliverable:nth-child(n):before{right:-34px;bottom:-34px;width:144px;height:144px;opacity:1}
.page-corporate-design .service-deliverables .deliverable:after,.page-corporate-design .service-deliverables .deliverable:nth-child(n):after{content:'';display:none}
.page-corporate-design .service-deliverables .deliverable:nth-child(1):before{border-radius:58px 7px 58px 7px;background:var(--soft);border-color:rgba(200,63,116,.38);transform:rotate(18deg)}
.page-corporate-design .service-deliverables .deliverable:nth-child(2):before{border-radius:50%;background:var(--ink);border-color:var(--ink);transform:none}
.page-corporate-design .service-deliverables .deliverable:nth-child(3):before{border-radius:0;background:var(--pink);border-color:rgba(200,63,116,.35);transform:rotate(45deg)}
.page-corporate-design .service-deliverables .deliverable:nth-child(4):before{border-radius:50%;background:transparent;border:14px solid var(--berry);transform:none}
.page-corporate-design .service-deliverables .deliverable:nth-child(5):before{border-radius:0 58px 0 58px;background:var(--sage);border-color:var(--sage);transform:rotate(-20deg)}
.page-corporate-design .service-deliverables .deliverable:nth-child(6):before{border-radius:58px 7px 58px 7px;background:var(--berry);border-color:var(--berry);transform:rotate(28deg)}
.page-corporate-design .service-deliverables .deliverable:nth-child(7):before{right:-34px;bottom:-34px;width:144px;height:144px;border-radius:50%;background:var(--pink);border-color:var(--pink);transform:none}
.page-corporate-design .service-deliverables .deliverable i{position:absolute;z-index:3;right:27px;bottom:27px;width:29px;height:29px;display:grid!important;place-items:center;margin:0;padding:0;border:0;border-radius:0;background:transparent;color:var(--berry2);opacity:1;transform:none;transition:color .28s,transform .28s}
.page-corporate-design .service-deliverables .deliverable i svg{width:28px;height:28px;fill:none;stroke:currentColor;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round}
.page-corporate-design .service-deliverables .deliverable:nth-child(2) i,.page-corporate-design .service-deliverables .deliverable:nth-child(6) i{color:#fff}
.page-corporate-design .service-deliverables .deliverable:hover,.page-corporate-design .service-deliverables .deliverable:first-child:hover{transform:none}
.page-corporate-design .service-deliverables .deliverable:hover:before{transform:rotate(0) scale(1);filter:none}
.page-corporate-design .service-deliverables .deliverable:hover i{color:var(--pink);transform:rotate(8deg)}
.page-corporate-design .service-deliverables .deliverable:nth-child(2):hover i,.page-corporate-design .service-deliverables .deliverable:nth-child(6):hover i{color:#fff}
@media(max-width:700px){.page-corporate-design .service-deliverables .deliverable i{right:24px;bottom:24px}.page-corporate-design .service-deliverables .deliverable:nth-child(7):before{right:-34px;bottom:-34px;width:144px;height:144px}}

/* Social Recruiting: verständlich, aktiv und sichtbar */
.page-social-recruiting .service-intro .prose{max-width:690px}.page-social-recruiting .service-intro .prose>p{max-width:62ch}.page-social-recruiting .service-intro .quote strong{color:var(--berry2)}
.page-social-recruiting .signature-funnel .script{color:#fff;text-shadow:0 1px 0 rgba(56,38,53,.17)}
.page-social-recruiting .funnel-flow article{position:relative;isolation:isolate;overflow:hidden;min-height:310px;transition:transform .38s cubic-bezier(.22,1,.36,1),background .38s,box-shadow .38s}
.page-social-recruiting .funnel-flow article:before{content:'';position:absolute;z-index:-1;right:-43px;bottom:-43px;width:142px;height:142px;border:1px solid rgba(255,255,255,.33);border-radius:50%;transition:transform .5s cubic-bezier(.22,1,.36,1),background .38s}
.page-social-recruiting .funnel-flow article:nth-of-type(2):before{border-radius:48px 6px 48px 6px;transform:rotate(28deg)}
.page-social-recruiting .funnel-flow article:nth-of-type(3):before{border-radius:0 56px 0 56px;transform:rotate(-20deg)}
.page-social-recruiting .funnel-flow article>i{position:absolute;right:20px;bottom:19px;color:rgba(255,255,255,.46);font-size:2.15rem;font-style:normal;line-height:1;transition:color .3s,transform .4s}
.page-social-recruiting .funnel-flow article:hover{background:var(--ink);box-shadow:0 23px 48px rgba(56,38,53,.24);transform:translateY(-8px)}
.page-social-recruiting .funnel-flow article:hover:before{background:var(--berry);transform:rotate(0) scale(1.08)}
.page-social-recruiting .funnel-flow article:hover>i{color:#fff;transform:rotate(12deg) scale(1.12)}
.page-social-recruiting .service-benefits{background:var(--paper2);color:var(--ink)}
.page-social-recruiting .service-benefits .eyebrow{color:var(--berry2)}
.page-social-recruiting .service-benefits .lead{color:var(--ink2)}
.page-social-recruiting .service-benefits .benefit-grid{grid-template-columns:repeat(4,1fr);gap:14px}
.page-social-recruiting .service-benefits .benefit{min-height:335px;display:grid;grid-template-rows:45px minmax(5.4em,auto) 1fr;gap:0;padding:31px 27px;border:1px solid rgba(169,45,95,.17);border-radius:0 56px 0 34px;background:var(--cream);box-shadow:0 13px 30px rgba(91,70,86,.045);text-align:left;transition:background .35s,color .35s,box-shadow .35s,transform .35s}
.page-social-recruiting .service-benefits .benefit:nth-child(even){border-radius:56px 0 34px 0;background:var(--soft)}
.page-social-recruiting .service-benefits .benefit b{width:auto;height:auto;display:block;margin:0;border-radius:0;background:transparent;color:var(--berry2);font-size:.68rem;letter-spacing:.13em}
.page-social-recruiting .service-benefits .benefit h3{align-self:start;margin:0;font-size:1.25rem;line-height:1.25}
.page-social-recruiting .service-benefits .benefit p{align-self:end;margin:0;color:var(--ink2);font-size:.82rem}
.page-social-recruiting .service-benefits .benefit:hover{background:var(--ink2);color:#fff;box-shadow:0 23px 48px rgba(56,38,53,.18);transform:translateY(-7px)}
.page-social-recruiting .service-benefits .benefit:hover b{color:var(--pink)}
.page-social-recruiting .service-benefits .benefit:hover p{color:rgba(255,255,255,.76)}
.page-social-recruiting .service-deliverables{background:var(--cream)}
.page-social-recruiting .service-deliverables .deliverable-list{grid-template-columns:repeat(2,1fr);gap:14px;border:0;border-radius:0;background:transparent;overflow:visible}
.page-social-recruiting .service-deliverables .deliverable{position:relative;isolation:isolate;min-height:255px;padding:29px;overflow:hidden;border:1px solid rgba(56,38,53,.14);border-radius:28px 7px 28px 7px;background:var(--soft);transition:transform .38s cubic-bezier(.22,1,.36,1),background .38s,color .38s,border-color .38s,box-shadow .38s}
.page-social-recruiting .service-deliverables .deliverable:before{content:'';position:absolute;z-index:0;top:20px;right:20px;bottom:20px;width:52%;border-radius:70px 8px 70px 8px;background:center/cover no-repeat;opacity:0;transform:translateX(38px) scale(.94);transition:opacity .5s ease,transform .65s cubic-bezier(.22,1,.36,1),filter .4s}
.page-social-recruiting .service-deliverables .deliverable:nth-child(1):before{background-image:url('../assets/optimized/20261111/images/new/medica-recruiting-team.webp')}
.page-social-recruiting .service-deliverables .deliverable:nth-child(2):before{background-image:url('../assets/optimized/20261111/images/new/medica-recruiting-mockup.webp')}
.page-social-recruiting .service-deliverables .deliverable:nth-child(3):before{background-image:url('../assets/optimized/20261111/images/new/product-social-templates.webp')}
.page-social-recruiting .service-deliverables .deliverable:nth-child(4):before{background-image:url('../assets/optimized/20261111/images/new/brodt-praxiswebsite-desktop-mobile-mockup.webp')}
.page-social-recruiting .service-deliverables .deliverable:nth-child(5):before{background-image:url('../assets/optimized/20261111/images/new/medica-recruiting-team.webp')}
.page-social-recruiting .service-deliverables .deliverable:nth-child(6):before{background-image:url('../assets/optimized/20261111/images/new/medica-recruiting-mockup.webp')}
.page-social-recruiting .service-deliverables .deliverable:after{content:'Mehr erfahren  →';position:absolute;z-index:3;bottom:27px;left:29px;color:var(--berry2);font-size:.68rem;font-weight:850;letter-spacing:.09em;text-transform:uppercase;transition:color .35s,opacity .25s,transform .35s}
.page-social-recruiting .service-deliverables .deliverable>*{position:relative;z-index:3}
.page-social-recruiting .service-deliverables .deliverable strong{display:block;max-width:78%;font-size:1.16rem;line-height:1.28}
.page-social-recruiting .service-deliverables .deliverable p{max-width:48ch;max-height:0;margin:0;overflow:hidden;color:var(--ink2);font-size:.82rem;line-height:1.6;opacity:0;transform:translateY(10px);transition:max-height .4s ease,margin .4s ease,opacity .3s,transform .4s}
.page-social-recruiting .service-deliverables .deliverable i{z-index:2;right:0;bottom:0;width:88px;height:88px;border:0;border-radius:34px 0 0 0;background:var(--berry);color:#fff;opacity:0;transform:translate(90px,90px)}
.page-social-recruiting .service-deliverables .deliverable i svg{width:30px;height:30px}
.page-social-recruiting .service-deliverables .deliverable:hover{border-color:var(--ink2);background:var(--ink2);color:#fff;box-shadow:0 22px 48px rgba(56,38,53,.18);transform:translateY(-8px)}
.page-social-recruiting .service-deliverables .deliverable:hover:before{opacity:.82;filter:brightness(.52) saturate(.8);transform:none}
.page-social-recruiting .service-deliverables .deliverable:hover:after{color:var(--pink);opacity:0;transform:translateY(8px)}
.page-social-recruiting .service-deliverables .deliverable:hover p{max-height:135px;margin-top:17px;color:rgba(255,255,255,.78);opacity:1;transform:none}
.page-social-recruiting .service-deliverables .deliverable:hover i{opacity:1;transform:none}
.recruiting-distribution{background:var(--ink);color:#fff;overflow:hidden}
.recruiting-distribution .chapter{color:rgba(255,255,255,.05)}.recruiting-distribution .eyebrow{color:var(--pink)}.recruiting-distribution .lead{color:rgba(255,255,255,.7)}
.recruiting-command{display:grid;grid-template-columns:.9fr 1.1fr;gap:14px;margin-top:52px}
.recruiting-command-copy{padding:clamp(30px,4vw,52px);border-radius:34px 7px 34px 7px;background:var(--berry)}
.recruiting-status{display:inline-flex;align-items:center;gap:8px;margin-bottom:40px;color:#fff;font-size:.64rem;font-weight:850;letter-spacing:.12em;text-transform:uppercase}.recruiting-status i{width:8px;height:8px;border-radius:50%;background:#8fd19e;box-shadow:0 0 0 5px rgba(143,209,158,.16)}
.recruiting-command-copy h3{margin-bottom:30px;font-size:clamp(1.65rem,3vw,3rem);line-height:1.04}.recruiting-command-copy h3 em{font-family:MsMadi,cursive;color:var(--pink);font-size:1.25em;font-style:normal;font-weight:400}.recruiting-command-copy ul{display:grid;gap:13px;padding:0;margin:0;list-style:none}.recruiting-command-copy li{position:relative;padding-left:24px;color:rgba(255,255,255,.82);font-size:.84rem}.recruiting-command-copy li:before{content:'↗';position:absolute;left:0;color:var(--pink);font-weight:850}.recruiting-command-copy small{display:block;margin-top:31px;color:rgba(255,255,255,.57);font-size:.65rem;line-height:1.5}
.channel-board{position:relative;display:grid;grid-template-columns:repeat(3,1fr);grid-template-rows:repeat(3,1fr);gap:11px;min-height:460px;padding:25px;border-radius:7px 34px 7px 34px;background:#fff;color:var(--ink);overflow:hidden}.channel-board:before{content:'AUSSPIELUNG';position:absolute;right:-.06em;bottom:-.14em;color:rgba(56,38,53,.045);font-size:5.6rem;font-weight:850;letter-spacing:.04em}.channel-board>span,.channel-board>b{position:relative;z-index:1;display:grid;place-items:center;align-content:center;min-height:105px;border:1px solid rgba(56,38,53,.1);border-radius:22px 5px 22px 5px;text-align:center;font-size:1.55rem;font-weight:850;line-height:1}.channel-board small{display:block;margin-top:8px;color:var(--ink2);font-size:.58rem;font-weight:750;line-height:1.2}.channel-board .channel-meta{background:#dff1ff;color:#1570b3}.channel-board .channel-linkedin{background:#e4eff8;color:#0a66c2}.channel-board .channel-ka{background:#fff1b8;color:#4b3a00}.channel-board .channel-aa{background:#f5e6e6;color:#c42929}.channel-board .channel-network{background:var(--soft);color:var(--berry2)}.channel-board>b{grid-column:2/4;grid-row:2/4;border:0;background:var(--ink2);color:#fff;font-size:clamp(1.25rem,2.2vw,2rem)}.channel-board>b i{margin-top:10px;color:var(--pink);font-family:MsMadi,cursive;font-size:1.55em;font-style:normal;font-weight:400}
.recruiting-pricebar{display:grid;grid-template-columns:.7fr 1.15fr auto;align-items:center;gap:24px;margin-top:14px;padding:22px 28px;border:1px solid rgba(255,255,255,.15);border-radius:22px 5px 22px 5px;background:rgba(255,255,255,.06)}.recruiting-pricebar span{color:var(--pink);font-size:.62rem;font-weight:850;letter-spacing:.13em;text-transform:uppercase}.recruiting-pricebar strong{font-size:.93rem}.recruiting-pricebar a{color:#fff;font-size:.73rem;font-weight:850}.recruiting-pricebar a b{margin-left:7px;color:var(--pink);font-size:1rem}
@media(max-width:1000px){.page-social-recruiting .service-benefits .benefit-grid{grid-template-columns:repeat(2,1fr)}.recruiting-command{grid-template-columns:1fr}.recruiting-pricebar{grid-template-columns:1fr auto}.recruiting-pricebar span{grid-column:1/-1}}
@media(max-width:700px){.page-social-recruiting .funnel-flow article:hover,.page-social-recruiting .service-benefits .benefit:hover,.page-social-recruiting .service-deliverables .deliverable:hover{transform:none}.page-social-recruiting .service-benefits .benefit-grid,.page-social-recruiting .service-deliverables .deliverable-list{grid-template-columns:1fr}.page-social-recruiting .service-benefits .benefit{min-height:280px}.page-social-recruiting .service-deliverables .deliverable{min-height:0}.page-social-recruiting .service-deliverables .deliverable:before{display:none}.page-social-recruiting .service-deliverables .deliverable p{max-height:140px;margin-top:17px;opacity:1;transform:none}.page-social-recruiting .service-deliverables .deliverable:after{opacity:0}.page-social-recruiting .service-deliverables .deliverable i{opacity:1;transform:none}.channel-board{min-height:430px;padding:14px;gap:8px}.channel-board>span,.channel-board>b{min-height:84px;border-radius:17px 4px 17px 4px}.recruiting-pricebar{grid-template-columns:1fr;gap:12px}.recruiting-pricebar span{grid-column:auto}}

/* Social Recruiting: passiver Feed-Impuls und Kundenstimme */
.page-social-recruiting .service-deliverables .deliverable i{display:none!important}
.passive-journey{display:grid;grid-template-columns:.8fr 1.2fr;align-items:center;gap:clamp(35px,7vw,100px);margin-top:70px;padding:clamp(28px,5vw,62px);border:1px solid rgba(255,255,255,.17);border-radius:38px 8px 38px 8px;background:rgba(56,38,53,.17)}
.passive-journey-copy>span{display:block;margin-bottom:18px;color:var(--pink);font-size:.64rem;font-weight:850;letter-spacing:.14em;text-transform:uppercase}.passive-journey-copy strong{display:block;font-size:clamp(1.65rem,3vw,3rem);line-height:1.08}.passive-journey-copy em{font-family:MsMadi,cursive;color:var(--pink);font-size:1.25em;font-style:normal;font-weight:400}.passive-journey-copy p{max-width:460px;margin:23px 0 0;color:rgba(255,255,255,.72);font-size:.9rem}
.passive-phone{position:relative;min-height:370px;margin:0;display:grid;place-items:center}.passive-phone:before,.passive-phone:after{content:'';position:absolute;border:1px solid rgba(255,255,255,.2);border-radius:50%;animation:passive-orbit 5.5s ease-in-out infinite}.passive-phone:before{width:285px;height:285px}.passive-phone:after{width:390px;height:390px;animation-delay:-2.75s}.passive-phone img{position:relative;z-index:2;width:min(235px,60%);height:330px;object-fit:cover;object-position:center;border:7px solid var(--ink);border-radius:36px 8px 36px 8px;box-shadow:0 28px 55px rgba(22,11,20,.38);transform:rotate(3deg)}
.passive-phone figcaption{position:absolute;z-index:3;inset:0;pointer-events:none}.passive-phone figcaption span,.passive-phone figcaption b{position:absolute;padding:8px 11px;border-radius:14px 4px 14px 4px;background:#fff;color:var(--ink);box-shadow:0 12px 28px rgba(22,11,20,.25);font-size:.65rem;font-weight:800;line-height:1.2}.passive-phone figcaption b{width:23px;height:23px;display:grid;place-items:center;padding:0;border-radius:50%;background:var(--pink);color:var(--ink)}.passive-phone figcaption b:nth-of-type(1){top:12%;left:5%}.passive-phone figcaption span:nth-of-type(1){top:11%;left:12%}.passive-phone figcaption b:nth-of-type(2){top:49%;right:4%}.passive-phone figcaption span:nth-of-type(2){top:48%;right:11%}.passive-phone figcaption b:nth-of-type(3){bottom:12%;left:8%}.passive-phone figcaption span:nth-of-type(3){bottom:11%;left:15%}
.recruiting-voice{background:var(--soft);overflow:hidden}.recruiting-voice-grid{display:grid;grid-template-columns:.8fr 1.2fr;align-items:center;gap:clamp(40px,8vw,120px)}.recruiting-voice h2{max-width:10ch}.recruiting-voice-fact{display:flex;align-items:center;gap:16px;margin-top:44px}.recruiting-voice-fact strong{color:var(--berry2);font-size:clamp(4.4rem,8vw,8rem);line-height:.72;letter-spacing:-.08em}.recruiting-voice-fact span{color:var(--ink2);font-size:.77rem;font-weight:800;line-height:1.35;text-transform:uppercase}.recruiting-voice blockquote{position:relative;margin:0;padding:clamp(35px,5vw,64px);border-radius:42px 8px 42px 8px;background:var(--cream);box-shadow:0 20px 50px rgba(91,70,86,.1);font-size:clamp(1.18rem,2.1vw,1.75rem);font-weight:630;line-height:1.45}.recruiting-voice blockquote:before{content:'“';position:absolute;top:-.11em;right:.08em;color:var(--pink);font-family:Georgia,serif;font-size:8rem;line-height:1}.recruiting-voice blockquote footer{margin-top:27px;color:var(--berry2);font-size:.73rem;font-weight:850;letter-spacing:.12em;text-transform:uppercase}
@keyframes passive-orbit{0%,100%{transform:scale(.95);opacity:.35}50%{transform:scale(1.05);opacity:.8}}
@media(max-width:850px){.passive-journey,.recruiting-voice-grid{grid-template-columns:1fr}.passive-phone{order:-1}.recruiting-voice h2{max-width:14ch}}
@media(max-width:700px){.passive-journey{margin-top:44px;padding:25px 18px}.passive-phone{min-height:325px}.passive-phone:after{width:330px;height:330px}.passive-phone img{height:285px}.passive-phone figcaption span{font-size:.58rem}.recruiting-voice blockquote{font-size:1.1rem}.recruiting-voice-fact{margin-top:33px}}

/* Print, Beschilderung & Werbetechnik: Anwendung und laufende Begleitung */
.page-print-werbetechnik .service-intro .prose{max-width:700px}.page-print-werbetechnik .service-intro .prose>p{max-width:63ch}.page-print-werbetechnik .service-intro .quote strong{color:var(--berry2)}
.print-in-use{background:var(--cream);overflow:hidden}.print-in-use-grid{display:grid;grid-template-columns:1.15fr .85fr .85fr;grid-template-rows:240px 240px;gap:14px}.print-in-use-grid figure{position:relative;margin:0;overflow:hidden;border-radius:32px 7px 32px 7px;background:var(--paper2)}.print-in-use-grid figure img{width:100%;height:100%;object-fit:cover;transition:transform .65s cubic-bezier(.22,1,.36,1),filter .38s}.print-in-use-grid figure:hover img{transform:scale(1.065);filter:brightness(.83)}.print-in-use-main{grid-row:span 2}.print-in-use-grid figcaption{position:absolute;right:15px;bottom:15px;display:flex;align-items:center;gap:8px;padding:8px 12px;border-radius:99px;background:rgba(56,38,53,.9);color:#fff;font-size:.68rem;font-weight:780}.print-in-use-grid figcaption span{display:grid;width:22px;height:22px;place-items:center;border-radius:50%;background:var(--pink);color:var(--ink);font-size:.57rem}.print-in-use-copy{display:flex;flex-direction:column;justify-content:flex-end;padding:30px;border-radius:32px 7px 32px 7px;background:var(--soft)}.print-in-use-copy b{font-size:clamp(1.55rem,2.8vw,2.75rem);line-height:1.04}.print-in-use-copy em{font-family:MsMadi,cursive;color:var(--berry2);font-size:1.32em;font-style:normal;font-weight:400}.print-in-use-copy p{margin:21px 0 0;color:var(--ink2);font-size:.84rem}
.print-in-use-copy{position:relative;grid-column:2/4;grid-row:2;overflow:hidden;border:1px solid rgba(169,45,95,.18);box-shadow:0 16px 34px rgba(91,70,86,.07)}.print-in-use-copy:after{content:'MEDICA';position:absolute;right:-.06em;bottom:-.13em;color:rgba(169,45,95,.07);font-size:clamp(4rem,8vw,7rem);font-weight:850;line-height:1;letter-spacing:.05em}.print-in-use-copy>*{position:relative;z-index:1}
.print-concierge{background:var(--ink);color:#fff}.print-concierge-grid{display:grid;grid-template-columns:.88fr 1.12fr;align-items:center;gap:clamp(42px,8vw,120px)}.print-concierge .eyebrow{color:var(--pink)}.print-concierge .lead{color:rgba(255,255,255,.72)}.print-concierge .btn{margin-top:14px}.print-concierge-board{display:grid;gap:8px;padding:14px;border-radius:36px 8px 36px 8px;background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.13)}.print-concierge-board article{display:grid;grid-template-columns:43px 1fr auto;gap:15px;align-items:center;padding:22px 19px;border-radius:21px 5px 21px 5px;background:rgba(255,255,255,.055);transition:background .3s,transform .3s}.print-concierge-board article:hover{background:var(--berry);transform:translateX(6px)}.print-concierge-board span{width:43px;height:43px;display:grid;place-items:center;border-radius:50%;background:var(--pink);color:var(--ink);font-size:.66rem;font-weight:850}.print-concierge-board strong,.print-concierge-board small{display:block}.print-concierge-board strong{font-size:.93rem}.print-concierge-board small{margin-top:3px;color:rgba(255,255,255,.63);font-size:.71rem}.print-concierge-board i{color:var(--pink);font-size:1.2rem;font-style:normal}.print-concierge-board article:hover i{color:#fff}
@media(max-width:900px){.print-in-use-grid{grid-template-columns:1fr 1fr;grid-template-rows:300px 220px 220px}.print-in-use-main{grid-column:1/-1;grid-row:auto}.print-concierge-grid{grid-template-columns:1fr}}
@media(max-width:700px){.print-in-use-grid{grid-template-columns:1fr;grid-template-rows:none}.print-in-use-grid figure,.print-in-use-main{grid-column:auto;grid-row:auto;height:280px}.print-in-use-copy{grid-column:auto;grid-row:auto;min-height:260px}.print-concierge-board article:hover{transform:none}.print-concierge-board article{grid-template-columns:40px 1fr auto;padding:18px 14px}}

/* Managed Website: Schutz, Aktualität und sichtbare Weiterentwicklung */
.page-websitepflege .service-intro .prose{max-width:710px}.page-websitepflege .service-intro .prose>p{max-width:64ch}.page-websitepflege .service-intro .quote strong{color:var(--berry2)}
.page-websitepflege .care-board>div:last-child{grid-template-columns:1fr auto 14px}.page-websitepflege .care-board>div:last-child small{grid-column:1/3;margin-top:-7px;color:rgba(255,255,255,.55);font-size:.64rem;line-height:1.35}.page-websitepflege .care-board>div:last-child b{color:#bfe5ff}
.page-websitepflege .service-benefits{background:var(--paper2);color:var(--ink)}.page-websitepflege .service-benefits .eyebrow{color:var(--berry2)}.page-websitepflege .service-benefits .lead{color:var(--ink2)}.page-websitepflege .service-benefits .benefit-grid{gap:12px;border-top:0}.page-websitepflege .service-benefits .benefit{position:relative;isolation:isolate;overflow:hidden;grid-template-columns:64px .92fr 1.3fr;min-height:132px;padding:28px 27px;border:1px solid rgba(56,38,53,.12);border-radius:25px 6px 25px 6px;background:var(--cream);box-shadow:0 10px 25px rgba(91,70,86,.04);transition:background .32s,color .32s,transform .32s,box-shadow .32s}.page-websitepflege .service-benefits .benefit:after{content:'';position:absolute;z-index:-1;right:-27px;bottom:-27px;width:92px;height:92px;border:1px solid rgba(200,63,116,.2);border-radius:50%;transition:background .32s,transform .42s}.page-websitepflege .service-benefits .benefit:nth-child(even):after{border-radius:36px 5px 36px 5px;transform:rotate(25deg)}.page-websitepflege .service-benefits .benefit b{width:42px;height:42px;display:grid;place-items:center;border-radius:50%;background:var(--soft);color:var(--berry2)}.page-websitepflege .service-benefits .benefit h3{font-size:1.05rem;line-height:1.25}.page-websitepflege .service-benefits .benefit p{font-size:.8rem}.page-websitepflege .service-benefits .benefit:hover{background:var(--ink2);color:#fff;box-shadow:0 20px 44px rgba(56,38,53,.16);transform:translateX(6px)}.page-websitepflege .service-benefits .benefit:hover p{color:rgba(255,255,255,.75)}.page-websitepflege .service-benefits .benefit:hover:after{background:var(--berry);transform:scale(1.16)}
.page-websitepflege .service-deliverables{background:var(--cream)}.page-websitepflege .service-deliverables .deliverable{position:relative;min-height:270px;overflow:hidden;transition:.35s}.page-websitepflege .service-deliverables .deliverable strong{display:block;max-width:80%;min-height:2.7em;font-size:1.08rem;line-height:1.35}.page-websitepflege .service-deliverables .deliverable p{margin-top:14px;color:var(--ink2);font-size:.8rem;opacity:.72;transition:.35s}.page-websitepflege .service-deliverables .deliverable i{position:absolute;right:22px;bottom:20px;width:43px;height:43px;display:grid;place-items:center;border:1px solid var(--line);border-radius:50%;color:var(--berry);opacity:0;transform:translate(58px,58px);transition:.4s cubic-bezier(.22,1,.36,1)}.page-websitepflege .service-deliverables .deliverable i svg{width:18px;fill:none;stroke:currentColor;stroke-width:1.8}.page-websitepflege .service-deliverables .deliverable:hover{background:var(--ink2);color:#fff}.page-websitepflege .service-deliverables .deliverable:hover p{color:rgba(255,255,255,.75);opacity:1}.page-websitepflege .service-deliverables .deliverable:hover i{border-color:rgba(255,255,255,.25);color:var(--pink);opacity:1;transform:none}
.care-voice{background:var(--soft);overflow:hidden}.care-voice-grid{display:grid;grid-template-columns:.82fr 1.18fr;align-items:center;gap:clamp(44px,8vw,125px)}.care-voice h2{max-width:11ch}.care-voice-tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:31px}.care-voice-tags span{padding:8px 12px;border:1px solid rgba(169,45,95,.22);border-radius:99px;color:var(--berry2);font-size:.66rem;font-weight:850;letter-spacing:.06em;text-transform:uppercase}.care-voice blockquote{position:relative;margin:0;padding:clamp(34px,5vw,62px);border-radius:42px 8px 42px 8px;background:var(--cream);box-shadow:0 20px 50px rgba(91,70,86,.1);font-size:clamp(1.16rem,2vw,1.68rem);font-weight:630;line-height:1.47}.care-voice blockquote:before{content:'“';position:absolute;top:-.11em;right:.08em;color:var(--pink);font-family:Georgia,serif;font-size:8rem;line-height:1}.care-voice blockquote footer{margin-top:28px;color:var(--berry2);font-size:.72rem;font-weight:850;letter-spacing:.12em;text-transform:uppercase}.care-visual img{object-position:center}
@media(max-width:850px){.care-voice-grid{grid-template-columns:1fr}.page-websitepflege .service-benefits .benefit{grid-template-columns:55px .85fr 1.15fr}}
@media(max-width:700px){.page-websitepflege .service-benefits .benefit{grid-template-columns:50px 1fr;gap:16px}.page-websitepflege .service-benefits .benefit p{grid-column:2}.page-websitepflege .service-benefits .benefit:hover{transform:none}.page-websitepflege .service-deliverables .deliverable{min-height:0}.page-websitepflege .service-deliverables .deliverable i{opacity:1;transform:none}.care-voice blockquote{font-size:1.08rem}}

/* Websitepflege: eigenständige Managed-Website-Dramaturgie */
.page-websitepflege .signature-care{background:var(--soft)}
.page-websitepflege .signature-care .lead{color:var(--ink2)}.page-websitepflege .signature-care .care-board i{background:#87bd8a;box-shadow:0 0 0 5px rgba(135,189,138,.16)}
.page-websitepflege .service-benefits{background:var(--paper2)}
.page-websitepflege .service-benefits .benefit-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px;border:0}
.page-websitepflege .service-benefits .benefit{position:relative;isolation:isolate;min-height:270px;display:grid;grid-template-columns:1fr;grid-template-rows:auto 1fr auto;align-items:start;gap:19px;padding:31px;overflow:hidden;border:1px solid rgba(200,63,116,.16);border-radius:34px 7px 34px 7px;background:var(--soft);box-shadow:none;transition:background .32s ease,color .32s ease,box-shadow .32s ease}
.page-websitepflege .service-benefits .benefit:before{content:'';position:absolute;z-index:-1;top:0;right:0;width:38%;height:5px;background:var(--berry)}
.page-websitepflege .service-benefits .benefit:nth-child(2){border-radius:7px 34px 7px 34px}.page-websitepflege .service-benefits .benefit:nth-child(2):before{background:var(--pink)}
.page-websitepflege .service-benefits .benefit:nth-child(3):before{background:var(--pink)}.page-websitepflege .service-benefits .benefit:nth-child(4){border-radius:7px 34px 7px 34px}.page-websitepflege .service-benefits .benefit:nth-child(4):before{background:var(--ink2)}
.page-websitepflege .service-benefits .benefit b{display:grid;width:48px;height:48px;place-items:center;margin:0;border-radius:50%;background:var(--cream);color:var(--berry2);font-size:.7rem;letter-spacing:.08em}
.page-websitepflege .service-benefits .benefit h3{align-self:center;max-width:17ch;margin:0;font-size:clamp(1.25rem,2vw,1.72rem);line-height:1.08}
.page-websitepflege .service-benefits .benefit p{margin:0;padding-top:17px;border-top:1px solid var(--line);color:var(--ink2);font-size:.82rem;line-height:1.55}
.page-websitepflege .service-benefits .benefit:hover{background:var(--berry);border-color:var(--berry);color:#fff;box-shadow:0 18px 34px rgba(169,45,95,.18);transform:none}
.page-websitepflege .service-benefits .benefit:nth-child(2):hover{background:var(--ink2);border-color:var(--ink2)}.page-websitepflege .service-benefits .benefit:nth-child(3):hover{background:var(--berry);border-color:var(--berry);color:#fff}.page-websitepflege .service-benefits .benefit:nth-child(4):hover{background:var(--berry2);border-color:var(--berry2)}
.page-websitepflege .service-benefits .benefit:hover b{background:rgba(255,255,255,.15);color:#fff}.page-websitepflege .service-benefits .benefit:hover p{border-color:rgba(255,255,255,.25);color:rgba(255,255,255,.82)}
.page-websitepflege .service-benefits .benefit:nth-child(3):hover b{background:rgba(255,255,255,.15);color:#fff}.page-websitepflege .service-benefits .benefit:nth-child(3):hover p{border-color:rgba(255,255,255,.25);color:rgba(255,255,255,.82)}
.page-websitepflege .service-deliverables .deliverable-list{gap:14px;border:0;border-radius:0;background:transparent;overflow:visible}.page-websitepflege .service-deliverables .deliverable{background:var(--soft);border-color:rgba(200,63,116,.2);border-left:1px solid rgba(200,63,116,.2)}.page-websitepflege .service-deliverables .deliverable:hover{background:var(--berry);border-color:var(--berry);color:#fff;transform:translateY(-7px);box-shadow:0 18px 34px rgba(169,45,95,.19)}
.page-websitepflege .service-deliverables .deliverable:nth-child(2):hover,.page-websitepflege .service-deliverables .deliverable:nth-child(6):hover{background:var(--ink2);border-color:var(--ink2)}
.page-websitepflege .service-deliverables .deliverable:nth-child(3):hover,.page-websitepflege .service-deliverables .deliverable:nth-child(5):hover{background:var(--berry2);border-color:var(--berry2)}
.page-websitepflege .service-deliverables .deliverable:nth-child(4):hover{background:var(--pink);border-color:var(--pink);color:var(--ink)}
.page-websitepflege .service-deliverables .deliverable:hover p{color:rgba(255,255,255,.8)}.page-websitepflege .service-deliverables .deliverable:hover i{border-color:rgba(255,255,255,.3);color:var(--pink);opacity:1;transform:none}.page-websitepflege .service-deliverables .deliverable:nth-child(4):hover p{color:var(--ink2)}.page-websitepflege .service-deliverables .deliverable:nth-child(4):hover i{border-color:rgba(56,38,53,.25);color:var(--ink2)}
.page-websitepflege .care-voice{background:var(--soft);overflow:hidden}.page-websitepflege .care-voice-grid{display:grid;grid-template-columns:.8fr 1.2fr;align-items:center;gap:clamp(44px,8vw,125px)}.page-websitepflege .care-voice h2{max-width:10ch}.care-voice-fact{display:flex;align-items:center;gap:17px;margin-top:32px}.care-voice-fact strong{color:var(--berry2);font-size:clamp(3.4rem,5.7vw,6.2rem);line-height:.8;letter-spacing:-.07em}.care-voice-fact span{padding-left:17px;border-left:1px solid rgba(169,45,95,.32);color:var(--ink2);font-size:.78rem;font-weight:800;letter-spacing:.08em;line-height:1.5;text-transform:uppercase}.page-websitepflege .care-voice blockquote{position:relative;margin:0;padding:clamp(34px,5vw,62px);border-radius:42px 8px 42px 8px;background:var(--cream);box-shadow:0 20px 50px rgba(91,70,86,.1);font-size:clamp(1.16rem,2vw,1.68rem);font-weight:630;line-height:1.47}.page-websitepflege .care-voice blockquote:before{content:'“';position:absolute;top:-.11em;right:.08em;color:var(--pink);font-family:Georgia,serif;font-size:8rem;line-height:1}.page-websitepflege .care-voice blockquote footer{margin-top:28px;color:var(--berry2);font-size:.72rem;font-weight:850;letter-spacing:.12em;text-transform:uppercase}
@media(max-width:850px){.page-websitepflege .care-voice-grid{grid-template-columns:1fr}}
@media(max-width:700px){.page-websitepflege .service-benefits .benefit-grid{grid-template-columns:1fr}.page-websitepflege .service-benefits .benefit{min-height:0;padding:27px}.page-websitepflege .service-deliverables .deliverable:hover{transform:none}.care-voice-fact{margin-top:27px}.care-voice-fact strong{font-size:3.8rem}}

/* Praxisgründung: ein sichtbarer, geführt wirkender Start */
.page-praxisgruendung .signature-roadmap{background:var(--ink2);color:#fff}.page-praxisgruendung .signature-roadmap .eyebrow{color:var(--pink)}.page-praxisgruendung .signature-roadmap .lead{color:rgba(255,255,255,.7)}.page-praxisgruendung .signature-roadmap .roadmap{isolation:isolate}.page-praxisgruendung .signature-roadmap .roadmap:before{z-index:-1;background:rgba(240,184,204,.5)}.page-praxisgruendung .signature-roadmap .roadmap article{z-index:2}.page-praxisgruendung .signature-roadmap .roadmap b{border-color:var(--ink2);box-shadow:0 0 0 1px rgba(240,184,204,.24);transition:background .35s,color .35s}.page-praxisgruendung .signature-roadmap .roadmap h3{margin-bottom:9px}.page-praxisgruendung .signature-roadmap .roadmap p{color:rgba(255,255,255,.67)}.roadmap-traveller{position:absolute;z-index:1;top:17px;left:calc(12% - 15px);width:20px;height:20px;border:5px solid var(--ink2);border-radius:50%;background:var(--pink);box-shadow:0 0 0 6px rgba(240,184,204,.16),0 0 25px rgba(240,184,204,.8);animation:roadmap-travel 7.5s cubic-bezier(.4,0,.2,1) infinite}.page-praxisgruendung .roadmap article:nth-of-type(1) b{animation:roadmap-step 7.5s ease infinite}.page-praxisgruendung .roadmap article:nth-of-type(2) b{animation:roadmap-step 7.5s 1.8s ease infinite}.page-praxisgruendung .roadmap article:nth-of-type(3) b{animation:roadmap-step 7.5s 3.6s ease infinite}.page-praxisgruendung .roadmap article:nth-of-type(4) b{animation:roadmap-step 7.5s 5.4s ease infinite}@keyframes roadmap-travel{0%,7%{left:calc(12% - 15px);opacity:0}10%,92%{opacity:1}90%,100%{left:calc(88% - 15px);opacity:0}}@keyframes roadmap-step{0%,11%,100%{background:var(--berry);color:#fff}14%,28%{background:var(--pink);color:var(--ink)}31%,100%{background:var(--berry);color:#fff}}
.page-praxisgruendung .service-deliverables{background:var(--paper2)}.page-praxisgruendung .service-deliverables .deliverable-list{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;border:0;border-radius:0;background:transparent;overflow:visible}.page-praxisgruendung .service-deliverables .deliverable{position:relative;isolation:isolate;display:block;min-height:290px;padding:28px;overflow:hidden;border:1px solid rgba(200,63,116,.16);border-bottom:1px solid rgba(200,63,116,.16);border-radius:30px 7px 30px 7px;background:var(--soft);box-shadow:0 12px 28px rgba(91,70,86,.04);transition:transform .38s cubic-bezier(.22,1,.36,1),background .38s,color .38s,box-shadow .38s}.page-praxisgruendung .service-deliverables .deliverable:before{content:'';position:absolute;z-index:-1;right:-38px;bottom:-38px;width:145px;height:145px;border:1px solid rgba(169,45,95,.28);border-radius:50%;transition:transform .55s cubic-bezier(.22,1,.36,1),background .38s}.page-praxisgruendung .service-deliverables .deliverable:nth-child(even){border-radius:7px 30px 7px 30px}.page-praxisgruendung .service-deliverables .deliverable:nth-child(2):before,.page-praxisgruendung .service-deliverables .deliverable:nth-child(5):before{border-radius:35px 6px 35px 6px}.page-praxisgruendung .service-deliverables .deliverable span{position:relative;z-index:1;width:48px;height:48px;display:grid;place-items:center;margin:0 0 28px;border-radius:50%;background:var(--cream);color:var(--berry2);font-size:.72rem;letter-spacing:.07em}.page-praxisgruendung .service-deliverables .deliverable strong{position:relative;z-index:1;display:block;max-width:12ch;min-height:3.48em;font-size:clamp(1.15rem,1.9vw,1.5rem);line-height:1.16}.page-praxisgruendung .service-deliverables .deliverable i{position:absolute;right:20px;bottom:18px;width:42px;height:42px;display:grid;place-items:center;border:1px solid rgba(169,45,95,.26);border-radius:50%;color:var(--berry2);opacity:1;transform:none;transition:transform .4s cubic-bezier(.22,1,.36,1),background .35s,color .35s}.page-praxisgruendung .service-deliverables .deliverable i svg{width:18px;fill:none;stroke:currentColor;stroke-width:1.6}.page-praxisgruendung .service-deliverables .deliverable:hover{background:var(--berry);border-color:var(--berry);color:#fff;box-shadow:0 22px 40px rgba(169,45,95,.18);transform:translateY(-8px)}.page-praxisgruendung .service-deliverables .deliverable:hover:before{border-color:rgba(255,255,255,.38);background:rgba(255,255,255,.09);transform:scale(1.18)}.page-praxisgruendung .service-deliverables .deliverable:hover span{background:rgba(255,255,255,.14);color:#fff}.page-praxisgruendung .service-deliverables .deliverable:hover i{border-color:rgba(255,255,255,.28);background:rgba(255,255,255,.1);color:var(--pink);transform:rotate(45deg)}
.founding-voice{background:var(--soft);overflow:hidden}.founding-voice-grid{display:grid;grid-template-columns:.8fr 1.2fr;align-items:center;gap:clamp(40px,8vw,120px)}.founding-voice h2{max-width:10ch}.founding-voice-fact{display:flex;align-items:center;gap:17px;margin-top:38px}.founding-voice-fact strong{color:var(--berry2);font-size:clamp(2.6rem,4.5vw,5rem);line-height:.86;letter-spacing:-.06em}.founding-voice-fact span{padding-left:17px;border-left:1px solid rgba(169,45,95,.32);color:var(--ink2);font-size:.77rem;font-weight:800;line-height:1.45;letter-spacing:.08em;text-transform:uppercase}.founding-voice blockquote{position:relative;margin:0;padding:clamp(35px,5vw,64px);border-radius:42px 8px 42px 8px;background:var(--cream);box-shadow:0 20px 50px rgba(91,70,86,.1);font-size:clamp(1.18rem,2.1vw,1.75rem);font-weight:630;line-height:1.45}.founding-voice blockquote:before{content:'“';position:absolute;top:-.11em;right:.08em;color:var(--pink);font-family:Georgia,serif;font-size:8rem;line-height:1}.founding-voice blockquote footer{margin-top:27px;color:var(--berry2);font-size:.73rem;font-weight:850;letter-spacing:.12em;text-transform:uppercase}
@media(max-width:850px){.page-praxisgruendung .service-deliverables .deliverable-list{grid-template-columns:repeat(2,minmax(0,1fr))}.founding-voice-grid{grid-template-columns:1fr}}
@media(max-width:700px){.page-praxisgruendung .signature-roadmap .roadmap{gap:28px}.page-praxisgruendung .signature-roadmap .roadmap:before,.roadmap-traveller{display:none}.page-praxisgruendung .signature-roadmap .roadmap b{border-color:var(--ink2)}.page-praxisgruendung .service-deliverables .deliverable-list{grid-template-columns:1fr}.page-praxisgruendung .service-deliverables .deliverable{min-height:270px}.page-praxisgruendung .service-deliverables .deliverable:hover{transform:none}.founding-voice blockquote{font-size:1.1rem}.founding-voice-fact{margin-top:30px}}

/* Gründungs-Bausteine: direkt zur passenden Leistung */
.page-praxisgruendung .service-deliverables:not(.foundation-deliverables){display:none}.page-praxisgruendung .foundation-deliverables .deliverable{color:var(--ink)}.page-praxisgruendung .foundation-deliverables .deliverable-link{position:absolute;z-index:3;bottom:26px;left:28px;display:inline-flex;align-items:center;gap:7px;color:var(--berry2);font-size:.67rem;font-weight:850;letter-spacing:.09em;text-transform:uppercase;transition:color .32s ease,gap .32s ease}.page-praxisgruendung .foundation-deliverables .deliverable-link svg{width:16px;height:16px;fill:none;stroke:currentColor;stroke-width:1.8}.page-praxisgruendung .foundation-deliverables .deliverable:hover .deliverable-link{gap:11px;color:var(--pink)}

/* Einzel-Zielgruppen: Leistungslabel folgt der Hover-Farbe des Links */
.page-audience .card:hover .card-tag,.page-audience .card:focus-visible .card-tag{color:var(--pink)}

/* Bild-Hover für passende Leistungen: Arztpraxen & Pharma / MedTech */
.page-audience .audience-service-card{isolation:isolate;border-color:rgba(200,63,116,.17);background:var(--soft);box-shadow:0 12px 32px rgba(91,70,86,.045);transition:color .38s,border-color .38s,box-shadow .38s,transform .38s cubic-bezier(.22,1,.36,1),background .38s}
.page-audience .audience-service-card>*:not(.audience-service-card-photo){position:relative;z-index:3}
.audience-service-card-photo{position:absolute;z-index:0;top:20px;right:20px;bottom:20px;width:52%;overflow:hidden;border-radius:70px 8px 70px 8px;opacity:0;transform:translateX(38px) scale(.94);transition:opacity .5s ease,transform .65s cubic-bezier(.22,1,.36,1);pointer-events:none}
.audience-service-card-photo:after{content:'';position:absolute;inset:0;background:linear-gradient(90deg,rgba(56,38,53,.16),rgba(56,38,53,.38))}
.audience-service-card-photo img{width:100%;height:100%;object-fit:cover;object-position:center}
.page-audience .audience-service-card:after{content:'';position:absolute;z-index:1;inset:0;background:linear-gradient(90deg,rgba(56,38,53,.98) 0%,rgba(56,38,53,.9) 48%,rgba(56,38,53,.26) 100%);opacity:0;transition:opacity .4s}
.page-audience .audience-service-card:hover,.page-audience .audience-service-card:focus-visible{border-color:var(--ink2);background:var(--ink2);color:#fff;box-shadow:0 24px 60px rgba(91,70,86,.22);transform:translateY(-5px)}
.page-audience .audience-service-card:hover .audience-service-card-photo,.page-audience .audience-service-card:focus-visible .audience-service-card-photo{opacity:.9;transform:none}
.page-audience .audience-service-card:hover:after,.page-audience .audience-service-card:focus-visible:after{opacity:1}
.page-audience .audience-service-card:hover p,.page-audience .audience-service-card:focus-visible p{color:rgba(255,255,255,.78)}
.page-audience .audience-service-card:hover .card-tag,.page-audience .audience-service-card:hover h3,.page-audience .audience-service-card:hover .card-link,.page-audience .audience-service-card:focus-visible .card-tag,.page-audience .audience-service-card:focus-visible h3,.page-audience .audience-service-card:focus-visible .card-link{color:var(--pink)}
@media(max-width:700px){.audience-service-card-photo,.page-audience .audience-service-card:after{display:none}.page-audience .audience-service-card:hover{transform:none}}

/* Pharma & MedTech: unterschiedliche Entscheider und Touchpoints sichtbar machen */
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/* Knowledge articles: shared system, intentionally varied by topic */
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/* Relaunch article: visual clarity and accessible contrast */
.article-split figure{position:relative;min-height:0!important;overflow:visible!important;border-radius:0!important;background:transparent!important;box-shadow:none!important}.article-split figure:after{content:none!important}.article-split-visual{position:relative;min-height:clamp(270px,24vw,365px);overflow:hidden;border-radius:58px 8px 58px 8px;background:var(--ink2);box-shadow:var(--shadow)}.article-split-visual:after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,rgba(56,38,53,.02),rgba(56,38,53,.22))}.article-split-visual img{display:block;width:100%;height:100%;object-fit:cover}.article-split figcaption{position:relative!important;z-index:2;right:auto!important;bottom:auto!important;left:auto!important;max-width:none!important;margin:-54px 22px 0 11%!important;padding:19px 21px 20px!important;border:1px solid rgba(200,63,116,.18)!important;border-left:0!important;border-radius:5px 25px 5px 25px!important;background:var(--soft)!important;box-shadow:0 18px 36px rgba(56,38,53,.14)!important;color:var(--ink2)!important;font-size:clamp(.92rem,1.15vw,1.1rem)!important;font-weight:770!important;line-height:1.38!important;letter-spacing:0!important;text-wrap:balance}.article-split figcaption:before{content:'MEDICA · WEBSITE-CHECK';display:block;margin-bottom:8px;color:var(--berry2);font-size:.59rem;font-weight:850;letter-spacing:.13em}.article-cta h2 .script{color:#f8dce6!important;text-shadow:0 1px 0 rgba(56,38,53,.14)}.article-accessibility:before{content:''!important;top:auto!important;right:-38px!important;bottom:-38px!important;left:auto!important;width:255px!important;height:255px!important;background:url('https://cdn-icons-png.flaticon.com/512/1512/1512642.png') center/contain no-repeat!important;color:transparent!important;opacity:.18!important;font-size:0!important;transform:none!important;filter:sepia(1) saturate(1.8) hue-rotate(282deg)!important}.article-accessibility:after{content:none!important}@media(max-width:760px){.article-split-visual{min-height:270px}.article-split figcaption{margin:-38px 12px 0 7%!important;padding:16px 17px 17px!important;font-size:.88rem!important}.article-accessibility:before{right:-25px!important;bottom:-25px!important;width:185px!important;height:185px!important}}

/* Kontakt und Projektstarter: kompakte, nicht gestreckte Formularzeilen */
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.page-contact .form .field,.page-project .form .field{align-content:start;min-height:0}
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.page-contact .form .field textarea,.page-project .form .field textarea{height:120px;min-height:120px;padding:12px 14px;line-height:1.5}
.page-contact .form .consent,.page-project .form .consent{align-items:start;line-height:1.5}
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.page-project .project-choice label{min-height:52px;padding:11px 43px 11px 16px;line-height:1.25}
.page-project .project-followups{align-items:start}
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/* Systemseiten: 404, Danke und technische Fehler */
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