/* Fokus-Funnel: Jahresendmedien & Weihnachtskommunikation */
.page-year-end-funnel{--funnel-max:1320px;background:var(--cream);color:var(--ink);overflow-x:hidden}
.page-year-end-funnel .script{color:var(--berry2)}
.funnel-shell{width:min(var(--funnel-max),calc(100% - 48px));margin-inline:auto}
.funnel-kicker{display:flex;align-items:center;gap:11px;margin:0 0 24px;color:var(--berry2);font-size:.68rem;font-weight:850;letter-spacing:.15em;text-transform:uppercase}
.funnel-kicker:before{content:'';width:29px;height:2px;background:currentColor}
.funnel-header{position:fixed;z-index:100;top:0;right:0;left:0;border-bottom:1px solid transparent;background:rgba(247,241,237,.92);backdrop-filter:blur(18px);transition:background .25s,border-color .25s,box-shadow .25s}
.funnel-header.scrolled{border-color:var(--line);background:rgba(255,250,246,.96);box-shadow:0 10px 34px rgba(56,38,53,.08)}
.funnel-header-inner{height:92px;display:grid;grid-template-columns:205px 1fr auto;gap:28px;align-items:center}
.funnel-logo{display:block;width:190px;height:64px;overflow:hidden}.funnel-logo img{width:190px;height:auto;transform:translateY(-22px)}
.funnel-context{display:flex;align-items:center;gap:10px;margin:0;color:var(--ink2);font-size:.68rem;font-weight:760;letter-spacing:.045em}.funnel-context span{width:8px;height:8px;border-radius:50%;background:var(--pink);box-shadow:0 0 0 5px rgba(240,184,204,.2)}
.funnel-header-actions{display:flex;align-items:center;gap:23px}.funnel-phone{display:grid;color:var(--ink);line-height:1.15}.funnel-phone small{color:var(--ink2);font-size:.58rem;font-weight:750;letter-spacing:.07em;text-transform:uppercase}.funnel-phone strong{margin-top:4px;font-size:.78rem}.funnel-header .btn{min-height:48px;padding-inline:20px;font-size:.76rem}
.funnel-hero{position:relative;padding:clamp(155px,14vw,205px) 0 0;background:var(--paper)}
.funnel-hero:before{content:'JAHRESENDE';position:absolute;top:105px;right:-.04em;color:rgba(169,45,95,.055);font-size:clamp(6.5rem,17vw,15rem);font-weight:850;line-height:.72;letter-spacing:.045em;pointer-events:none}
.funnel-hero-grid{position:relative;z-index:1;display:grid;grid-template-columns:minmax(0,.92fr) minmax(470px,1.08fr);gap:clamp(45px,7vw,110px);align-items:center;padding-bottom:clamp(85px,9vw,130px)}
.funnel-hero-copy h1{max-width:9.5ch;margin:0 0 30px;font-size:clamp(4rem,7.2vw,7.8rem);line-height:.84;letter-spacing:-.064em}.funnel-hero-copy h1 .script{display:inline-block;font-size:1.07em;line-height:.68;transform:rotate(-2deg)}
.funnel-lead{max-width:650px;margin:0;color:var(--ink2);font-size:clamp(1.02rem,1.35vw,1.22rem);line-height:1.72}
.funnel-hero-actions{display:flex;flex-wrap:wrap;align-items:center;gap:18px;margin-top:33px}.funnel-text-link{color:var(--berry2);font-size:.76rem;font-weight:850;text-decoration:underline;text-decoration-color:rgba(169,45,95,.25);text-underline-offset:5px}
.funnel-trust{display:flex;flex-wrap:wrap;gap:9px;margin:28px 0 0;padding:0;list-style:none}.funnel-trust li{padding:8px 11px;border:1px solid rgba(169,45,95,.16);border-radius:99px;background:rgba(255,255,255,.47);color:var(--ink2);font-size:.62rem;font-weight:780}
.funnel-hero-stage{position:relative;min-height:650px}.funnel-hero-main{position:absolute;inset:0 6% 0 0;margin:0;overflow:hidden;border-radius:7px 68px 7px 68px;background:var(--ink2);box-shadow:var(--shadow)}.funnel-hero-main:after{content:'';position:absolute;inset:0;background:rgba(56,38,53,.08)}.funnel-hero-main img{width:100%;height:100%;object-fit:cover;object-position:61% center}.funnel-hero-main figcaption{position:absolute;z-index:2;right:24px;bottom:23px;left:24px;padding:18px 20px;border-radius:5px 22px 5px 22px;background:rgba(56,38,53,.92);color:#fff}.funnel-hero-main strong,.funnel-hero-main span{display:block}.funnel-hero-main strong{font-size:1.05rem}.funnel-hero-main span{margin-top:3px;color:rgba(255,255,255,.68);font-size:.68rem}
.funnel-hero-float{position:absolute;z-index:3;margin:0;overflow:hidden;border:6px solid var(--paper);background:var(--soft);box-shadow:0 18px 48px rgba(56,38,53,.2)}.funnel-hero-float img{width:100%;height:100%;object-fit:cover}.funnel-hero-float-one{right:-3%;bottom:-37px;width:195px;height:195px;border-radius:50%}.funnel-hero-float-two{top:56px;left:-58px;width:128px;height:158px;border-radius:32px 6px 32px 6px;transform:rotate(-5deg)}.funnel-year{position:absolute;z-index:3;top:25px;right:-.2em;color:rgba(255,255,255,.55);font-size:clamp(3.4rem,6vw,6rem);font-weight:850;line-height:1;letter-spacing:.04em;writing-mode:vertical-rl}
.funnel-marquee{overflow:hidden;border-top:1px solid rgba(255,255,255,.12);border-bottom:1px solid rgba(255,255,255,.12);background:var(--ink);color:#fff}.funnel-marquee-track{width:max-content;display:flex;align-items:center;gap:26px;padding:18px 0;animation:funnel-marquee 36s linear infinite}.funnel-marquee-group{display:flex;align-items:center;gap:26px}.funnel-marquee span{font-size:.7rem;font-weight:800;letter-spacing:.11em;text-transform:uppercase;white-space:nowrap}.funnel-marquee i{width:7px;height:7px;border-radius:50%;background:var(--pink)}
.funnel-opening{padding:clamp(85px,10vw,145px) 0;background:var(--cream)}.funnel-opening-grid{display:grid;grid-template-columns:.88fr 1.12fr;gap:clamp(55px,10vw,160px);align-items:start}.funnel-opening-title{position:sticky;top:135px}.funnel-opening h2{max-width:12ch;margin:0}.funnel-opening-copy>p{max-width:68ch;margin:3px 0 0;color:var(--ink2);font-size:1.01rem;line-height:1.8}.funnel-opening-copy>p+p{margin-top:20px}.funnel-stat-row{display:grid;grid-template-columns:repeat(3,1fr);margin-top:47px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.funnel-stat-row article{min-height:165px;padding:25px 18px;border-right:1px solid var(--line)}.funnel-stat-row article:last-child{border-right:0}.funnel-stat-row b,.funnel-stat-row span{display:block}.funnel-stat-row b{color:var(--berry2);font-size:clamp(2.6rem,4vw,4.5rem);line-height:1}.funnel-stat-row span{margin-top:22px;color:var(--ink2);font-size:.68rem;font-weight:760;line-height:1.45}
.funnel-products{position:relative;padding:clamp(90px,10vw,150px) 0;background:var(--soft)}.funnel-products:before{content:'AUSWAHL';position:absolute;top:.03em;right:-.04em;color:rgba(169,45,95,.055);font-size:clamp(7rem,18vw,15rem);font-weight:850;line-height:.72;letter-spacing:.05em}.funnel-products>.funnel-shell{position:relative;z-index:1}.funnel-section-head{display:grid;grid-template-columns:1.12fr .88fr;gap:clamp(40px,8vw,120px);align-items:end;margin-bottom:58px}.funnel-section-head h2{max-width:14ch;margin:0}.funnel-section-head>p{max-width:53ch;margin:0;color:var(--ink2);font-size:.92rem;line-height:1.72}
.funnel-product-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:15px}.funnel-product{grid-column:span 5;position:relative;min-height:630px;overflow:hidden;border-radius:42px 8px 42px 8px;background:#fff;box-shadow:0 12px 34px rgba(56,38,53,.06)}.funnel-product:nth-child(even){border-radius:8px 42px 8px 42px}.funnel-product-wide{grid-column:span 7}.funnel-product-dark{background:var(--ink2);color:#fff}.funnel-product-tall{grid-column:span 7}.funnel-product figure{height:360px;margin:0;overflow:hidden;background:var(--paper2)}.funnel-product-wide figure,.funnel-product-tall figure{height:390px}.funnel-product figure img{width:100%;height:100%;object-fit:cover;transition:transform .7s cubic-bezier(.22,1,.36,1)}.funnel-product:hover figure img{transform:scale(1.045)}.funnel-product-copy{display:flex;flex-direction:column;min-height:270px;padding:28px 30px 30px}.funnel-product-copy>span{color:var(--berry2);font-size:.64rem;font-weight:850;letter-spacing:.12em;text-transform:uppercase}.funnel-product-dark .funnel-product-copy>span{color:var(--pink)}.funnel-product h3{max-width:18ch;margin:21px 0 13px;font-size:clamp(1.55rem,2.4vw,2.45rem);line-height:1.02}.funnel-product p{max-width:53ch;margin:0;color:var(--ink2);font-size:.79rem;line-height:1.62}.funnel-product-dark p{color:rgba(255,255,255,.7)}.funnel-product button{display:inline-flex;align-items:center;gap:9px;align-self:flex-start;margin-top:auto;padding:20px 0 0;border:0;background:transparent;color:var(--berry2);font:inherit;font-size:.71rem;font-weight:850;cursor:pointer}.funnel-product-dark button{color:var(--pink)}.funnel-product button svg{width:17px;fill:none;stroke:currentColor;stroke-width:1.8;transition:transform .25s}.funnel-product button:hover svg,.funnel-product button:focus-visible svg{transform:translateX(5px)}
.funnel-story{padding:clamp(100px,12vw,175px) 0;background:var(--paper2)}.funnel-story-grid{display:grid;grid-template-columns:1fr .88fr;gap:clamp(70px,10vw,155px);align-items:center}.funnel-story-images{position:relative;min-height:760px}.funnel-story-main{position:absolute;inset:0 15% 0 0;margin:0;overflow:hidden;border-radius:62px 8px 62px 8px;background:var(--ink2);box-shadow:var(--shadow)}.funnel-story-main img{width:100%;height:100%;object-fit:cover}.funnel-story-small{position:absolute;z-index:2;right:-2%;bottom:55px;width:260px;height:260px;margin:0;overflow:hidden;border:9px solid var(--paper2);border-radius:50%;box-shadow:0 20px 50px rgba(56,38,53,.2)}.funnel-story-small img{width:100%;height:100%;object-fit:cover}.funnel-story-images>span{position:absolute;z-index:3;top:30px;right:-.05em;color:rgba(169,45,95,.16);font-size:clamp(3.3rem,6vw,5.8rem);font-weight:850;line-height:.77;letter-spacing:.04em;text-align:right}.funnel-story-copy h2{max-width:12ch;margin-bottom:25px}.funnel-story-copy>p:not(.funnel-kicker){max-width:58ch;margin:0;color:var(--ink2);font-size:.94rem;line-height:1.76}.funnel-story-copy ul{margin:37px 0 0;padding:0;border-top:1px solid var(--line);list-style:none}.funnel-story-copy li{display:grid;grid-template-columns:45px 1fr;gap:17px;padding:18px 0;border-bottom:1px solid var(--line)}.funnel-story-copy li>span{color:var(--berry2);font-size:.64rem;font-weight:850;letter-spacing:.12em}.funnel-story-copy strong,.funnel-story-copy small{display:block}.funnel-story-copy strong{font-size:.9rem}.funnel-story-copy small{margin-top:4px;color:var(--ink2);font-size:.72rem;line-height:1.5}
.funnel-process{position:relative;overflow:hidden;padding:clamp(95px,11vw,160px) 0;background:var(--ink);color:#fff}.funnel-process:after{content:'';position:absolute;right:-100px;bottom:-120px;width:430px;height:430px;background:url('../assets/optimized/20261111/ci/medica-praxismarketing-bildmarke-white.svg') center/contain no-repeat;opacity:.045}.funnel-process>.funnel-shell{position:relative;z-index:1}.funnel-process-head{display:block}.funnel-process .funnel-kicker,.funnel-process .script{color:var(--pink)}.funnel-process h2{max-width:16ch;margin:0}.funnel-process ol{display:grid;grid-template-columns:repeat(4,1fr);margin:60px 0 0;padding:0;border-top:1px solid rgba(255,255,255,.2);border-bottom:1px solid rgba(255,255,255,.2);list-style:none}.funnel-process li{min-height:285px;padding:28px 24px;border-right:1px solid rgba(255,255,255,.2);transition:background .3s}.funnel-process li:last-child{border-right:0}.funnel-process li:hover{background:rgba(200,63,116,.2)}.funnel-process li>b{display:block;margin-bottom:60px;color:var(--pink);font-size:.67rem;letter-spacing:.13em}.funnel-process h3{margin:0 0 12px;font-size:1.06rem;line-height:1.2}.funnel-process li p{margin:0;color:rgba(255,255,255,.68);font-size:.75rem;line-height:1.62}
.funnel-form-section{padding:clamp(95px,11vw,160px) 0;background:var(--cream)}.funnel-form-grid{display:grid;grid-template-columns:.82fr 1.18fr;gap:clamp(55px,9vw,140px);align-items:start}.funnel-form-copy{position:sticky;top:135px}.funnel-form-copy h2{max-width:12ch;margin-bottom:25px}.funnel-form-copy>p:not(.funnel-kicker){max-width:48ch;color:var(--ink2);font-size:.94rem;line-height:1.72}.funnel-direct{display:grid;gap:7px;margin-top:33px;padding-top:23px;border-top:1px solid var(--line)}.funnel-direct span{margin-bottom:3px;color:var(--ink2);font-size:.62rem;font-weight:800;letter-spacing:.11em;text-transform:uppercase}.funnel-direct a{justify-self:start;color:var(--berry2);font-size:.78rem;font-weight:820}
.funnel-form{display:grid;grid-template-columns:1fr 1fr;gap:17px;padding:clamp(26px,4vw,48px);border:1px solid rgba(169,45,95,.16);border-radius:8px 48px 8px 48px;background:var(--soft);box-shadow:0 20px 55px rgba(56,38,53,.09)}.funnel-field{display:grid;gap:7px}.funnel-field-full,.funnel-consent,.funnel-form-status,.funnel-form>.btn,.funnel-form>.honeypot{grid-column:1/-1}.funnel-field label{color:var(--ink2);font-size:.65rem;font-weight:850;letter-spacing:.06em}.funnel-field input,.funnel-field select,.funnel-field textarea{width:100%;min-height:51px;padding:0 14px;border:1px solid rgba(91,70,86,.18);border-radius:15px 5px 15px 5px;background:rgba(255,255,255,.8);color:var(--ink);font:inherit;font-size:.83rem}.funnel-field textarea{min-height:125px;padding-block:13px;resize:vertical}.funnel-field input:focus,.funnel-field select:focus,.funnel-field textarea:focus{outline:2px solid rgba(200,63,116,.2);border-color:var(--berry)}.funnel-consent{display:grid;grid-template-columns:18px 1fr;gap:10px;align-items:start;color:var(--ink2);font-size:.66rem;line-height:1.48}.funnel-consent input{margin:3px 0 0;accent-color:var(--berry)}.funnel-consent a{color:var(--berry2);font-weight:800;text-decoration:underline;text-underline-offset:2px}.funnel-form-status{min-height:1.3em;margin:0;color:var(--berry2);font-size:.72rem;font-weight:750}.funnel-form>.btn{justify-self:start}.funnel-form>.btn:disabled{cursor:wait;opacity:.65}
.funnel-faq{padding:clamp(85px,10vw,140px) 0;background:var(--paper)}.funnel-faq-grid{display:grid;grid-template-columns:.68fr 1.32fr;gap:clamp(50px,9vw,135px);align-items:start}.funnel-faq h2{max-width:10ch;margin:0}.funnel-faq-list{border-top:1px solid var(--line)}.funnel-faq-list details{border-bottom:1px solid var(--line)}.funnel-faq-list summary{position:relative;padding:23px 45px 23px 0;cursor:pointer;font-size:.92rem;font-weight:820;list-style:none}.funnel-faq-list summary::-webkit-details-marker{display:none}.funnel-faq-list summary:after{content:'+';position:absolute;top:50%;right:4px;width:28px;height:28px;display:grid;place-items:center;color:var(--berry2);font-size:1.6rem;font-weight:400;line-height:1;transform:translateY(-50%)}.funnel-faq-list details[open] summary:after{content:'–'}.funnel-faq-list p{max-width:67ch;margin:0 0 24px;color:var(--ink2);font-size:.82rem;line-height:1.7}
.funnel-footer{padding:65px 0 25px;background:#241622;color:#fff}.funnel-footer-top{display:grid;grid-template-columns:230px 1fr auto;gap:clamp(30px,6vw,90px);align-items:center;padding-bottom:45px}.funnel-footer-logo{display:block;width:220px;height:76px;overflow:hidden}.funnel-footer-logo img{width:220px;height:auto;transform:translateY(-29px)}.funnel-footer-top>p{max-width:63ch;margin:0;color:rgba(255,255,255,.66);font-size:.78rem;line-height:1.65}.funnel-footer .btn{min-height:49px}.funnel-footer-bottom{display:flex;align-items:center;justify-content:space-between;gap:30px;padding-top:22px;border-top:1px solid rgba(255,255,255,.13);color:rgba(255,255,255,.48);font-size:.63rem}.funnel-footer-bottom nav{display:flex;flex-wrap:wrap;gap:18px}.funnel-footer-bottom a{color:inherit}.funnel-footer-bottom a:hover{color:var(--pink)}
@keyframes funnel-marquee{to{transform:translateX(calc(-50% - 13px))}}
@media(prefers-reduced-motion:reduce){.funnel-marquee-track{animation:none}.funnel-product figure img{transition:none}}
@media(max-width:1050px){.funnel-context{display:none}.funnel-header-inner{grid-template-columns:205px 1fr}.funnel-header-actions{justify-self:end}.funnel-hero-grid{grid-template-columns:.9fr 1.1fr}.funnel-hero-stage{min-height:560px}.funnel-product{min-height:600px}.funnel-story-grid{grid-template-columns:.95fr 1.05fr}.funnel-story-images{min-height:650px}.funnel-process ol{grid-template-columns:1fr 1fr}.funnel-process li:nth-child(2){border-right:0}.funnel-process li:nth-child(n+3){border-top:1px solid rgba(255,255,255,.2)}}
@media(max-width:820px){.funnel-shell{width:min(var(--funnel-max),calc(100% - 32px))}.funnel-phone{display:none}.funnel-header-inner{height:80px;grid-template-columns:180px 1fr}.funnel-logo{width:170px;height:56px}.funnel-logo img{width:170px;transform:translateY(-20px)}.funnel-hero{padding-top:125px}.funnel-hero-grid,.funnel-opening-grid,.funnel-section-head,.funnel-story-grid,.funnel-form-grid,.funnel-faq-grid{grid-template-columns:1fr}.funnel-hero-copy h1{font-size:clamp(4rem,13vw,6.5rem)}.funnel-hero-stage{min-height:580px}.funnel-opening-title,.funnel-form-copy{position:static}.funnel-product,.funnel-product-wide,.funnel-product-tall{grid-column:1/-1}.funnel-product{display:grid;grid-template-columns:1fr 1fr;min-height:0}.funnel-product figure,.funnel-product-wide figure,.funnel-product-tall figure{height:auto;min-height:390px}.funnel-product-copy{min-height:390px}.funnel-story-images{min-height:650px}.funnel-process-head{grid-template-columns:1fr}.funnel-footer-top{grid-template-columns:220px 1fr}.funnel-footer-top>.btn{grid-column:1/-1;justify-self:start}}
@media(max-width:560px){.funnel-shell{width:min(var(--funnel-max),calc(100% - 24px))}.funnel-header-inner{grid-template-columns:145px 1fr;gap:10px}.funnel-logo{width:142px;height:52px}.funnel-logo img{width:142px;transform:translateY(-16px)}.funnel-header .btn{min-height:43px;padding-inline:14px;font-size:.68rem}.funnel-header .btn svg{display:none}.funnel-hero-copy h1{font-size:clamp(3.65rem,17vw,5.1rem)}.funnel-hero-actions{display:grid}.funnel-hero-actions .btn{width:100%}.funnel-hero-stage{min-height:435px;margin-top:15px}.funnel-hero-main{right:0}.funnel-hero-float-one{right:-8px;bottom:-25px;width:130px;height:130px;border-width:4px}.funnel-hero-float-two{top:32px;left:-10px;width:88px;height:110px;border-width:4px}.funnel-year{display:none}.funnel-marquee-track{padding-block:14px}.funnel-stat-row{grid-template-columns:1fr}.funnel-stat-row article{min-height:0;border-right:0;border-bottom:1px solid var(--line)}.funnel-stat-row article:last-child{border-bottom:0}.funnel-product{display:block}.funnel-product figure,.funnel-product-wide figure,.funnel-product-tall figure{height:320px;min-height:0}.funnel-product-copy{min-height:300px;padding:25px 22px}.funnel-story-images{min-height:500px}.funnel-story-main{right:8%}.funnel-story-small{right:-5px;bottom:35px;width:170px;height:170px;border-width:6px}.funnel-story-images>span{font-size:3.2rem}.funnel-process ol{grid-template-columns:1fr}.funnel-process li,.funnel-process li:nth-child(2){min-height:0;border-right:0;border-bottom:1px solid rgba(255,255,255,.2)}.funnel-process li:last-child{border-bottom:0}.funnel-process li:nth-child(n+3){border-top:0}.funnel-process li>b{margin-bottom:28px}.funnel-form{grid-template-columns:1fr;padding:24px 18px}.funnel-field,.funnel-field-full,.funnel-consent,.funnel-form-status,.funnel-form>.btn{grid-column:1}.funnel-form>.btn{width:100%}.funnel-footer-top{grid-template-columns:1fr}.funnel-footer-bottom{align-items:flex-start;flex-direction:column}.funnel-footer-bottom nav{gap:13px}.funnel-footer-logo{width:190px}.funnel-footer-logo img{width:190px;transform:translateY(-26px)}}